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Essentials Fear of God
Other collections
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ESSENTIALS FEAR OF GOD, MINIMALIST STREETWEAR BY JERRY LORENZO
THE AFFORDABLE SUB-LABEL OF FEAR OF GOD
Essentials is not a brand like any other: it is the sub-label of the luxury streetwear house Fear of God, founded by American designer Jerry Lorenzo between 2012 and 2013. When the first Essentials collection arrived in 2018, the idea was clear: bring the pared-back vision of Fear of God to far more accessible prices. That pricing opened the label wide to fans of streetwear, men and women alike, without giving up anything of Lorenzo's artistic direction.
Success was immediate. The Essentials hoodie, tee and joggers turned up on Kanye West, Justin Bieber, Hailey Bieber, Gigi Hadid and Selena Gomez , not to mention James Harden in the middle of the NBA season, and the late Virgil Abloh, who was among the earliest supporters. Jerry Lorenzo even took the idea as far as a collaboration with Californian shop Union LA for the autumn 2021 collection, now sought after by those in the know.
CLOTHING BUILT FOR THE WHOLE MEN'S WARDROBE
At Essentials, minimalism is a religion. The label offers its hoodies, T-shirts, joggers and shorts in a palette of understated tones: beige, charcoal, taupe (Desert Taupe), heather grey or Sycamore green. Clothes cut to become staples of the men's wardrobe, the kind of pieces whose comfort is obvious, that you pull on every day without ever tiring of them.
The absolute best-seller is the hoodie: a logo embroidered over the heart, repeated large on the back with the words “Essentials Fear of God” across two lines. The crewneck carries that logo on a round-neck sweatshirt, the jumper and the tee offer it in oversized cuts, while the joggers and the sweat shorts place it discreetly on the thigh. One logo, a thick cotton with rare comfort, and colourways that sweep the whole spectrum from light to dark grey.
Every collection brings its share of new pieces and colourways: the essential Stretch Limo (a deep black) and Jet Black, the Light and Dark Oatmeal shades, the classic Iron 1977, and the Essentials x NBA capsule, a nod to Jerry Lorenzo's passion for basketball — he grew up in locker rooms, his father managing MLB teams. Every drop sells out in a matter of days: it is worth keeping an eye on release dates so you don't miss your size in that crewneck or those joggers.
HOW TO PUT THE PIECES TOGETHER
The real strength of Essentials is its versatility. Grey joggers and a Stretch Limo hoodie work just as well under a tailored jacket as they do above a pair of the sneakers of the moment. The men's wardrobe gains a real playground: matching sets for a clean look, or a mix of light and dark tones to break up the restraint.
On sneakers, everything works. Essentials pieces go beautifully with an Air Jordan, whether a Jordan 1 or a Jordan 4. Anyone drawn to running silhouettes will look towards a New Balance 2002R or an Air Max, while purists will stay loyal to an Air Force 1 or an adidas Samba. That is exactly what made Essentials the unofficial uniform of the sneaker generation.
BUYING ESSENTIALS FEAR OF GOD AT THE BEST PRICE ON WETHENEW
On Wethenew, every Essentials piece is authenticated by our experts before it goes on sale: hoodie, crewneck, tee, joggers or sweat shorts, every model passes through their hands. You choose from a wide range of colourways and sizes, from light heather grey to the darker tones, with a size guide to get it right first time. Other payment options, including paying in instalments, are available at checkout.
Best of all, prices are meant to stay accessible. Our Essentials prices start from €75, rare value in this part of the men's streetwear market. Add express 48h delivery on a wide selection, free shipping from €230 and tracked delivery with no hidden costs: everything is in place to get your favourite hoodie, jumper or joggers at the best price. Much like Supreme or the label Cactus Jack by Travis Scott, Essentials has established itself in under ten years as a safe bet in men's streetwear.
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