Travis Scott Cactus Jack
TRAVIS SCOTT NIKE, The collab CACTUS JACK
The story of the rapper TRAVIS SCOTT
Travis Scott was born in 1992 in Houston, Texas capital in the United States. With a grandfather composer of jazz and a musician father, the young Travis was passionate very early for music. He learns to play drums and piano before putting electronic music in a second step. From Björk to sex pistols, he quickly opens up to various influences. It was at 16 that Travis began rap, following the traces of its idols Kid Cudi and Kanye West. Following that Jacques Webster of its real name, takes the pseudonym of Travis Scott In reference to his favorite uncle. After two years of study, he left university to devote himself solely to his passion. A risky bet that will bear fruit since in 2012, he was discovered by rapper Ti who launched his career.
The journey of CACTUS JACK : From spark to FLAME
Young artist, Travis Scott Quickly leaves the shadows thanks to TI and its label. After a few first songs, the young Texan is contacted by a certain Kanye West. Becoming his mentor, Yeezus helps him produce his first EP "Owl Pharaoh" In 2013. He then released another mixtape in 2014 "Days before Rodeo". Thanks to these mixtapes, the media and insiders discover this new talent which already promises to be one of the future stars of urban music. It is this time under the label "Good Music" From the rapper/producer/designer of Chicago that Travis released in 2015 his first studio album: "Rodeo".
With her hovering and energetic style, mixing electronic influences, gimmicks and heady melodies, his album very quickly obtained critical and commercial success. Travis Scott It is one of the headliners of music, and is given the status of the new lead leader of the rap movement. Loving to play with the codes, the artist attributes many nicknames during his career. The best known being "There Flame", used by an American urban expression symbolizing an energetic and uncontrollable atmosphere."Cactus Jack"is also often used by the rapper. Direct reference to his first name Jacques, it is also a nod to his Texane origins and the bad guest of Hal Needham released in 1979.
In 2016, the artist from Houston unveiled his second album "Birds in the Trap Sing McKnight" which will establish his position as Prince of Trap. Then linked several solo and collaboration projects, including one with Quavo from the Migos group. But it was in 2018 that "the Flame"will emancipate himself completely and take the crown of again the king of rap. After a powerful media and marketing campaign, releases his highly anticipated third album" Astroworld ", inscribing his name in culture for eternity.
TRAVIS SCOTT X NIKE : Beyond US rap
Fashion lover, Travis Scott A delight beyond music by its style and its taste for beautiful pieces. Trendsetter, the young man is a true lover of luxury and "Luxury Fashion". He produced his first collaboration in 2017 with the Helmut Lang brand. Of Louis Vuitton through the many brands of streetwear, "There Flame"is at the heart of the trend, cultivating his own visual identity. He also does modeling for many brands.
Passionate about sneakers, He is one of the first to wear a pair Yeezy When they release their release. He collaborates for the very first time with Nike On a pair of Air Force 1 in 2017, which he reissued in a Sail version in 2018 which precedes the famous Jordan 1.
After the AF1, Travis Scott has redesigned other highlights in the catalog Nike What are the Air Max 1, there Air Trainer 1, there Air Max 270 and the Dunk Low.
NIKE TRAVIS SCOTT JORDAN
Also a very fan of the brand Air Jordan, he rework the model of Air Jordan Trunner LX in his image. The few copies of this pair will be exclusively intended for its personal use and will not go out in store.
Today one of the most sought after pairs on the market, it continues on other models. It mainly declines silhouettes of the Jumpman brand :
- In 2018, the two entities revisited the Air Jordan 4. There AJ4 " Cactus Jack » and its electric blue upper. The pair is also published in several other "Friends and Family" versions: Purpe, Gray and Nike Air.
- In 2019, the Air Jordan 1 Travis Scott « Cactus Jack » With its taupe color base and reverse swoosh. Teased on social networks, the model comes out in small quantities on the evening of the Grammys ceremony in February. It is made public a few weeks later, at the same time as a collection streetwear.
Since these two emblematic models, the American rapper and the Swoosh brand have multiplied collaborations, especially on the Air Jordan 1 and the Jordan 6. AJ1 has been reimagined in multiple variations like the Air Jordan 1 Low OG Travis Scott Olive, there Air Jordan 1 Low OG Travis Scott Reverse Mocha or the dark Air Jordan 1 Low OG Travis Scott Black Phantom. The singer of "Gossebumps" also revisited the AJ1 Low In its version specially designed for golf. In June 2024, the Air Jordan 1 Low OG Travis Scott Neutral golf Olive was thus created.
Recently and after many versions revisited from the emblematic models of Nike, Jordan And Travis Scott have unveiled the first signature model of the artist from Houston, the Jumpman Jack.
Even if he has designhis first silhouette, Travis Scott will continue to reinvent iconic models of Air Jordan. Thus, a Air Jordan 1 Low Shy Pink and a Air Jordan 1 Low OG Dark Pony in pink tones would be planned for 2025.
The future of Houston's child prodigy, whom he was appointed Ambassador of Arts and Education, is intended to be radiant. It is certain that Travis Scott aka Cactus Jack is intended to enter the pantheon of artists who left an indelible mark in the history of music and fashion.