Yeezy, The history of the Kanye West X Adidas partnership
Kanye West's rich journey
Eager to create products under his own name, Kanye West begins its ascent by creating the brandPastel. The American artist then collaborates with several brands of streetwear asBape or Nike.
Avant-garde and visionary to the end, Ye also associates withLouis Vuitton for a series of sneakers. Dissatisfied and frustrated by his various collaborations, it is in 2015 that he crosses the path of the sports equipment supplier Adidas, ready to offer him the creation of a common entity in the manner of Nike And Jordan. From this meeting is born the brandYeezy, Founded alongside Virgil Abloh, which will also launch its own brandOff-White and will become artistic director of the houseLouis Vuitton of 2018 To 2021, until his unfortunate death of cancer in late November.
Adidas X Yeezy, Historical models
There Yeezy 750 then becomes the first part in the catalog Yeezy. Strongly resembling the Nike Air Yeezy II, model from its previous partnership with Nike, it comes out in an extremely limited edition, makes the buzz and quickly unleashes crowds. Building on this first success, Kanye West does it again and reveals the model that will be the most popular and popular in his entire footwear designer career, the Yeezy Boost 350. With his design futuristic, aerodynamic And its many colors ranging from the most sober to the most flashy, this pair is very quickly established as one of the most fashionable silhouettes of recent years.
She greatly participates in popularizing and democratizing the system of sneakers In a limited edition that we know today with handpicked retailers as well as a drawing system to win the right to buy. Other more avant-garde models, ranging from Yeezy Slide to the Yeezy Foam RNNR will strengthen the Pioneer's position of Ye in culture sneakers.
TECHNOLOGY Boost And primeknit
Kanye West gives great importance to the finishes and materials used in the design of his silhouettes. Playing suede, THEmesh or even 3M reflective fabrics, he does not hesitate to associate the materials between them. But what represents and symbolizes the flagship model ofYeezy It is the technology that accompanies the 350. TechnologyAdidas Boost was born from the collaboration between the team Adidas Innovation Team and group chemists Basf. They manage to revolutionize the market for the sneaker andrunning With an intermediate sole made up of mini-participants to absorb shocks while redistributing energy in stride. There Yeezy therefore became the ambassador ofBoost, Thus opening his influence to the whole world.
Inevitably, the price was adjusted in accordance with this technical level. For the Yeezy 350 V2, using technology Boost, the retail price is placed 220€, which makes it significantly more expensive than a basketball like the Air Jordan 1. For the Yeezy 700, there are retail prices ranging from 240€ To 300€.
But what makes the comfort of this emblematic shoe is also its fabricPrimeknit. It is characterized by a very flexible and very resistant weaving taking the form of a seamless slipper. Again, this technology thought above all for the running will associate with the influence ofYeezy To put the silhouettes on the front of the stageAdidas Lifestyle. We see in particular technologyAdiprene, offering great comfort, on the sole of the Yeezy 700 V3 or theYeezy 500. Also note the change in the materials used on the Yeezy Slide moss Eva which guarantees unrivaled comfort. For a perfect sneaker both for men and women, comfortable and with a real dimension of innovation in its design, Yeezy is the perfect choice.
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