Puma
Puma : An icon of sport and lifestyle
Founded in 1948 by Rudolf Dassler, Puma is today one of the most iconic brands in the world of sport and streetwear. Its history is marked by major innovations and collaborations with renowned athletes, making Puma a key player in the world of fashion and sports performance.
The story of Puma : a legendary brand
The Puma adventure began after the separation of the Dassler brothers, founders of the brand Gebrüder Dassler Schuhfabrik. While Adolf Dassler created Adidas, Rudolf launched Puma with the ambition of revolutionizing sports equipment. From its beginnings, the brand distinguished itself by developing innovative sports shoes, adopted by high-level athletes.
In the 1960s, Puma made history with the shoes worn by Pelé during the Football World Cups. Then, in the 80s and 90s, the brand made a place for itself in the world of basketball and hip-hop, notably thanks to iconic models like the Puma Suede, adopted by B-boys and streetwear enthusiasts.
Today, Puma continues to reinvent itself by combining performance and style through collaborations with sports, fashion and music stars, such as Usain Bolt, Rihanna or Neymar.
Puma : an essential brand for lovers of sneakers and sports
Whether you are a sports enthusiast, a streetwear lover or simply looking for comfortable and trendy sneakers comfortable and trendy, Puma offers a wide range of models suitable for all styles and all occasions. Thanks to its rich heritage and its spirit of innovation, Puma continues to write the history of sport and urban fashion.
Puma Speedcat : the driver's shoe that has become the sneaker of the year
The Puma Speedcat was born in 1999 for the paddocks: an approved driver's shoe, low, with a thin sole and suede upper, designed for feel the pedals. It moved to the streets in the early 2000s with the Formula 1 craze, then faded away. Its return in 2024, in the low profile wave started by the Samba, , made it one of the most requested sneakers s of 2025 — worn by Rosé of Blackpink, ambassador of the brand, and available in Speedcat OG, Speedcat Ballet and leather versions. A twenty-five year old silhouette that has never been more current, and the best entry point into today's Puma catalog.











