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Puma
Other collections
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Puma: an icon of sport and lifestyle
Founded in 1948 by Rudolf Dassler, Puma is today one of the most emblematic brands in the world of sport and streetwear. Its history is marked by major innovations and by collaborations with leading athletes, making Puma an unavoidable name in fashion and in sporting performance.
The story of Puma: a legendary brand
The Puma adventure began after the split between the Dassler brothers, founders of Gebrüder Dassler Schuhfabrik. While Adolf Dassler created Adidas, Rudolf launched Puma with the ambition of transforming sports equipment. From the start, the brand stood out by developing innovative sports shoes, adopted by top-level athletes.
In the 60s, Puma made history with the boots worn by Pelé at the football World Cups. Then, in the 80s and 90s, the brand found its place in the world of basketball and hip-hop, thanks in particular to iconic models such as the Puma Suede, adopted by B-boys and streetwear fans.
Today, Puma keeps reinventing itself by combining performance and style through collaborations with stars of sport, fashion and music, among them Usain Bolt, Rihanna and Neymar.
Puma: a must for sneaker and sport lovers
Whether you are passionate about sport, a streetwear fan or simply after comfortable, on-trend sneakers, Puma offers a wide range of models suited to every style and every occasion. With its rich heritage and its spirit of innovation, Puma continues to write the history of sport and of urban fashion.
Puma Speedcat: the motorsport icon
Inspired by the world of motorsport, the Puma Speedcat is a sneaker that brings elegance and performance together. Originally designed to give drivers optimal grip in the paddocks, it quickly became a streetwear icon thanks to its clean design and its sleek look. With its low silhouette, its thin sole and its premium suede upper, the Speedcat captures the Puma DNA: a fusion of style and function. Backed by fashion lovers and motorsport fans alike, it continues to win people over with its comfort and its timeless look. On the track or in the city, the Puma Speedcat remains a safe bet for anyone after a touch of energy and elegance in their outfit.
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