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Wellness
WELLNESS : PERFUMES, SKINCARE AND MAKE-UP, THE BEAUTY DEPARTMENT OF WETHENEW
CARE IS PART OF THE CLOSET
Style doesn't stop at clothes. It is in a trail that we recognize, in a skin that we maintain, in a morning gesture that we repeat every day. Wellness is the department where Wethenew brings together what completes a silhouette without being worn: niche perfumes, skincare and makeup. Each product is chosen with the same standards as our sneakers — a brand that has something to say, a composition that can be defended, an authenticity check before shipment.
NICHE PERFUMES: FROM PARIS TO THE GULF
The most extensive pole. Nearly three hundred references of niche perfumes, organized by families — woody, gourmands, amber and oriental, floraux — and by houses. The accessible Parisian niche with Versatile Paris, Fascent and Bon Parfumeur, narrative haute perfumery with Sora Dora and Liquides Imaginaires, oud and incense from the Gulf with Oman Luxury and Reinvented, the Australia of Goldfield & Banks. From the roll-on at €55 to the extract at €380.
SKINCARE AND K-BEAUTY : THE ROUTINE
The skincare stands on two pillars. The K-Beauty, with the brands that have made the reputation of Korean skincare — Biodance and its hydrogel night mask, Anua and its heartleaf, SKIN1004 and its centella from Madagascar, Beauty of Joseon, KSECRET, Missha. And Seasonly, the French brand which has built its TensioLift treatments around a self-massage protocol and a Gua Sha.
MAKE-UP: LIPS AND COMPLEXION
The make-up is deliberately short: Kylie Cosmetics, the brand born of a drop of three Lip Kits in 2015, with its glosses, its lip glazes and its Power Plush concealer. A brand whose codes are ours.
Three departments, a single logic: what you wear on you deserves the same seriousness as what you wear on your feet.
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