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Make Up
MAKE-UP: LIPS AND COMPLEXION, THE FINAL TOUCH OF THE LOOK
MAKE-UP HAS ITS PLACE NEXT TO SNEAKERS
A gloss chosen with the same care as a pair, a concealer that lasts for a day of shooting or waiting in line in front of a drop: the make-up entered the streetwear wardrobe through the same door as perfume and skincare. It completes a silhouette, it tells an attitude, it is collected by shades like we collect colors. This is the reason for this department at Wethenew — not a general beauty store, but a short selection of products that have proven themselves to the generation that wears our sneakers.
KYLIE COSMETICS, THE BRAND THAT REINVENTED PRODUCT LAUNCH
Kylie Cosmetics was born in 2015 with three Lip Kits sold online and sold out in less than a minute — a drop mechanism that the sneakers universe already knew, applied for the first time to a lipstick. Ten years later, Kylie Jenner 's brand was reformulated in a clean and vegan, version and her lips remain her territory.
The department is organized into three textures. The Gloss Plumping — Curve Him, On Neutral, Rose and CH — adds volume with a slight tingle and mirror-like shine. The Gloss Brillant — Candy K, Yesss Girl, Partner in Crime, Damn Gina — plays with tinted transparency, the kind that can be worn alone or over a pencil. THE Soft Lip Glaze, available from All Yours to Girl in Love via Nude Kiss and Blooming Rose, is the compromise between the two: a melting and comfortable color, without stickiness. On the complexion side, thePower Plush Concealer covers without marking, in neutral shades 6N and 7N.
HOW TO CHOOSE AND COMBINE
The rule is that of contrast: a sober streetwear look — hoodie grey, jogging, white sneaker — supports a colored lip ; an outfit with logos and patterns calls for a transparent gloss or nude. The Power Plush is applied in dabs under the eye and on the sides of the nose, then blends in with the finger — no brush necessary. The icings are superimposed on each other to create its shade, that's even the advantage of having two.
The entire section is purchased through the official circuit and checked before shipment. Makeup is the most counterfeited beauty product in the world, and a copy of lip gloss sells online for the same price as the original; with us, it's the same control as for a Jordan. The skincare department prepares the skin, the niche perfumes sign the release, and the Wellness hub brings it all together.
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