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Nike Air Max 1 : A revolutionary silhouette.

Nike Air Max 1 : The story of an icon.

In 1986, Nike crosses a small period of decline and wishes to modernize its catalog of products. The Beaverton brand therefore calls on Tinker Hatfield, Footwear designer and training architect in order to offer them the model that will relaunch the business from Phil Knight. To design this design, Tinker is inspired by Georges Pompidou Center that he saw during a trip to Paris. The designer is amazed by bubblesair Grouped on the external structure of the building and decides to reproduce it on its new model. This is how the Nike Air Max 1 OG Red, first pair of Nike To have a bubble ofair apparent on the intermediate sole. Technology Air Max has also taken up on several other designs that Mr. Hatfield will provide for the range Air Jordan as the Air Jordan 3 and the Air Jordan 4

The birth of a cult model Air Max 1.

Marketed for the very first time on March 26, 1987, the pair met an immediate international success and stands out as the trendy model par excellence! Every year, the March 26, Nike celebrates the anniversary of the silhouette with the "Air Max Day", a special day that gives rise to the creation of new pairs, special editions such as the Air Max 1 Evolutions of icons which takes up the emblematic models of the range. In 1990, Tinker Hatfield presents the Air Max 90. Ia little sister of the Air Max 1 presents a more aggressive silhouette and abubbleair morebulky ! Sound color OG is here Air Max 90 Infrared. A few years later in 1995, Sergio Lozano will present the Air Max 95 which is inspired by human anatomy. Two years later, Christian Tressser is inspired by trains at high Japanese speed for the conception of the emblematic Air Max 97. In perpetual innovation, the range at the bubble ofair Flies with the Air Max 98 which marks the return of Sergio Lozano to the controls.

Collaborations Air Max 1 BogEmatic: Patta, Clot, Sean Wotherspoon, Parra, Travis Scott.

There Air Max 1 is one of the rare models of sneakers Having had such longevity. True icon of pop culture and movement streetwear, several entities have had the opportunity to collaborate with Nike On the silhouette and thus be able to create original models in limited edition. One of his most famous collaborators is other than the legendary shop Patta. Based Amsterdam, the store is at the origin of the most beautiful packs of the model such as the 5th Anniv Pack from 2009/2010 with the legendary Air Max 1 Chlorophyll. More recently, in 2021, the Dutch label offered us the pack "Tea Wave"composed of four iterations: the Monarch, there Noise Aqua, there Rush Maroon and the Black Grey. Some artists have also been able to reinvent the model like Parra , Edison Chen and his label Clot or Sean Wotherspoon.In 2022, it is the turn of the charismatic Travis Scott, to reinvent the design of Tinker Hatfield with the Baroque Brown and the Saturn Gold !

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