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Daily Paper
Daily Paper: a new icon of Streetwear
Daily Paper is a clothing brand streetwear Founded in 2012 in Amsterdam by three friends of African origin: Hussein Suleiman, Jefferson Osei and Abderrahmane Trabsini. First launched as a blog dedicated to fashion and at the culture, Daily Paper quickly became a reference in the streetwear European, by combining African cultural heritage and contemporary aesthetic.
THE clothes Daily Paper knew how to seduce a large audience thanks to their rich inspirations and their attention paid to details. We could see them carried by artists like Jorja Smith, Wizkid, Burna Boy or Skepta, helping to increase their notoriety internationally.
In 2021, the brand crossed an important course with the opening of its first physical store in Amsterdam, a space designed as a place of culture combining art, fashion and community.
T-shirts, Hoodies: Daily Paper's essential clothes
Daily Paper offers a wardrobe both asserted and accessible. There are basics of streetwear like hoodies, of the t-shirts oversized or technical jackets, often decorated with geometric patterns or messages inspired by African cultures. Among the flagship pieces, the embroidered Hoodie of the Daily Paper logo, the Warsity jackets and the cargo sets are particularly popular.
The colors used oscillate between neutral tones like the beige Or black and more vibrant shades such as red, yellow or green, in tribute to African flags. Each piece is designed to integrate into a modern urban look while telling a story.
Daily Paper is distinguished by its ability to merge identity, creativity and inclusiveness. Like brands like Patta Or Off-White, it is part of a generation of labels that use the streetwear as a vector of culture and demand.
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