Essentials Fear of God
ESSENTIALS FEAR OF GOD, JERRY LORENZO'S MINIMALIST STREETWEAR
THE AFFORDABLE SUB-LABEL OF FEAR OF GOD
Essentials is not a brand like any other: it is the sub-label of the luxury streetwear house Fear of God, founded by American designer Jerry Lorenzo between 2012 and 2013. When the first Essentials collection landed in 2018, the idea was crystal clear: to distill the refined vision of Fear of God at far more accessible prices. This price positioning throws the doors of the label wide open to streetwear enthusiasts, both men and women, without sacrificing any of Lorenzo's artistic direction.
The success was meteoric. The sweat, the tee, and the Essentials sweatpants were seen on Kanye West, Justin Bieber, Hailey Bieber, Gigi Hadid, and Selena Gomez — not to mention James Harden in the middle of the NBA season, or the late Virgil Abloh, who was among its earliest supporters. Jerry Lorenzo even pushed the concept further with a collaboration with California shop Union LA for the Fall 2021 collection, now sought after by those in the know.
CLOTHING DESIGNED FOR THE ENTIRE MEN'S WARDROBE
At Essentials, minimalism is a religion. The label offers its hoodies, T-shirts, sweatpants, and shorts in a palette of understated shades: beige, anthracite, taupe (Desert Taupe), heather gray (Heather), or Sycamore green. These are all garments designed to become essentials of the men's wardrobe, the kind of comfortable pieces you throw on every day without ever getting tired of them.
The absolute best-seller remains the hoodie: a hooded sweat with the logo embroidered on the chest, echoed in large on the back with the words "Essentials Fear of God" across two lines. The crewneck applies this logo to a crewneck sweat, the pull and the tee reinterpret it in oversized fits, while the sweatpants and sweatshort display the logo discreetly on the thigh. One logo, heavyweight cotton with rare comfort, and colorways spanning the full spectrum from light gray to dark gray.
Each collection brings its share of apparel and colorways: the must-have Stretch Limo (deep black) and Jet Black, the Light and Dark Oatmeal shades, the classic Iron 1977, or the Essentials x NBA capsule, a nod to Jerry Lorenzo's passion for basketball — having grown up in locker rooms, with his father managing MLB teams. Every drop sells out within days: it's best to keep an eye on releases so you don't miss your size in the crewneck or the coveted joggers.
HOW TO STYLE YOUR PIECES
The real strength of Essentials is its versatility. Gray joggers and a Stretch Limo hooded sweat work just as well under a tailored jacket as they do with a pair of the latest sneakers. The men's wardrobe becomes a real playground here: matching sets for a clean look, or a mix of light and dark tones to break up the minimalism.
On the sneakers side, everything works. Essentials pieces pair wonderfully with a Air Jordan, whether it's a Jordan 1 or a Jordan 4. Fans of running silhouettes will gravitate toward a New Balance 2002R or a Air Max, while purists will stay loyal to a Air Force 1 or a Adidas Samba. That's exactly what made Essentials the unofficial l'uniforme of the sneakers generation.
BUY ESSENTIALS FEAR OF GOD AT THE BEST PRICE ON WETHENEW
At Wethenew, every Essentials piece is authenticated by our experts before being listed for sale: hoodie, crewneck, tee, joggers, or sweatshorts, every style passes through their hands. You can choose from many colorway and size options — from light heather gray to darker tones — with a size guide to help you get it right the first time. Additional payment options, including installment payments, are available at checkout.
Best saved for last: prices designed to stay accessible. Our Essentials prices start at €75, a rare value-for-money proposition in this segment of men's streetwear. Add express 48h delivery on a wide selection, free shipping from €230, and tracked delivery with no hidden fees: all the right options to get your favorite hooded sweat, pull, or joggers at the best price. In the same vein as Supreme or the Cactus Jack label by Travis Scott, Essentials has established itself in under ten years as a benchmark in men's streetwear.
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