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Air Jordan
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Other collections
AIR JORDAN BRAND More than a brand, a reference
MICHAEL JORDAN, The most talented basketball player of all time
Jordan, an iconic name for an emblematic brand. To fully understand what the brand represents, you have to know the man who is at the origin of his foundation: Michael Jordan. Perhaps the best known athlete in the world, the one we nicknamed " The G.O.A.T "Is one of the most admired athletes in the history of basketball, but also sport in general! In 1984, still at the beginning of what would become a more than remarkable career, he signed a sponsorship contract with the equipment supplier Nike. For the anecdote, the brand at Swoosh was not the player's first choice. Bearing Converse in its university years, and more precisely the model Chuck Taylor 70, Michael Jordan wanted to be sponsored by the star brand ... not deeming it "promising" enough, it refuses.Nike Then made an offer to the young sportsman, whom he decides to decline, before trying his luck with the longtime competitor: Adidas. Not being satisfied by the proposal of the German brand, he finally accepts that of the brand of Beaverton. Nike had indeed returned to the charge with a financial offer that the future Hall of Famer could not refuse: $ 2.5 million over 5 years as well as the creation of a clothing line in his image and the payment of royalties for each article sold.
AIR JORDAN 1, AIR JORDAN 3, JORDAN 4, emblematic silhouettes
In 1985, the first silhouette of this partnership is born, the Air Jordan 1. She immediately had a resounding commercial success, fueled by the controversy that the model creates on the field: each time MJ wore the pair in match, he was fined 5 000$ for violation of the clothing policy of the Nba. A fine that Nike paid without problem in the face of the popularity of the pair.
A second model of Air Jordan Releases a year later, but its success is more mixed, in particular due to an overly high price resulting from hand manufacturing in Italy. For the Air Jordan 3, It is Tinker Hatfield which takes over from the design pair following the failure of the Air Jordan 2 and the starting desires of Michael Jordan. At the house of Nike Since 1981, footwear designer behind the Air Max 1 a most important mission is given: convincing the growing star of Chicago Bulls to continue its partnership with the Beaverton brand. The third edition of the signature model of Michael Jordan at the house of Nike fate 1987 And quickly seduces, allowing this collaboration to start again thanks to the ideas of the new designer in charge of the project. He then imagines the most emblematic pairs of the collection such as the Air Jordan 5 or the Air Jordan 6...
Real success, the agreement then took on a completely different turn a few years later since The athlete creates his own brand inNike in 1997. A fact that marks the history of sport, making it the best paid sportsman in the world. Therefore Air Jordan is born, and its logo, the Jumpman. More than 100 models will then emerge from this association. The brand acquires a still unprecedented global resonance, until it becomes the reference in terms of sports equipment. For the rest ... The rest belongs to the story! More recently, the Jumpman brand relied on the success of several silhouettes to shape his image. We note the multiplication of colors of its very trendy Air Jordan 1 Mid, Several reissues of the iconic Air Jordan 1 High as well as many editions of Air Jordan 1 Low. Other less highlighted silhouettes like the Air Jordan 11 and the Air Jordan 4 have also been revisited in different versions for a few years and has continued to gain notoriety.
OFF-WHITE, TRAVIS SCOTT, Kaws, unique collaborations
Today among the brands of sneakers most coveted, Jordan Brand Do not hesitate to decline its models by making major partnerships. For example, the Air Jordan 1 Retro High in collaboration with the late Virgil Abloh And Off-White, with Dior or that of the film Spiderman, paying homage to the legendary Marvel hero. For several years, the brand of " His Airness », Also sponsors basketball players and their teams and exceeds borders. She invests in films, artists and also has a partnership with the PSG Since 2018. Air Jordan continues to thus register in depth in urban culture. We can also note the now legendary collaboration with the rapper of Houston, Travis Scott. The singer notably revisited the iconic Air Jordan 1 in several variations making reverse swoosh His trademark. More than a brand,Jordan is today a universal symbol.
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