Nike Dunk
NIKE DUNK: THE ULTIMATE RETRO SNEAKERS
NIKE DUNK: A SNEAKER DESIGNED FOR BASKETBALL
1985: Nike was barely 10 years old and basketball was quickly gaining momentum to become the sport of choice in the United States. The development teams of the American brand were therefore looking for ways to capitalize on the sport’s popularity and, that same year, released the legendary Air Jordan 1 as well as the Nike Dunk. These two models, still at the forefront of the sneakers scene today, have followed very different paths… While the hugely popular Nike Blazer, Nike Air Force 1 and Air Jordan 1, mentioned above, are the three main pillars of basketball, the Nike Dunk is not really considered a benchmark model. And yet, it was originally designed to be worn on the Court. It was in 1985 that Nike unveiled a well-crafted advertising campaign, named Be True To Your School, in which 12 college basketball teams were featured with a pack including a Dunk and full outfits in school colors. To name just the most well-known, this is how players from the universities of St John’s, Syracuse, Kentucky, and Michigan were given official Nike gear, which Basketball fans could find at a handful of authorized retailers.
Even if the Dunk did not immediately impact pop culture, unlike the Air Jordan 1 which was an instant success, the launch strategy would pay off in the years to come, as retro will be increasingly popular.
THEN THE NIKE DUNK WAS ADOPTED BY SKATERS
Shortly after its debut, the Dunk spread beyond the basketball culture when the skateboard community naturally adopted the model for its technical features. Indeed, the 1985 silhouette has all the performance characteristics needed for skateboarding, namely maximum lateral support, enhanced cushioning, and special traction for easy pivoting. For versatility and comfort, Nike introduced between 1998 and 2000 a padded nylon tongue, further increasing their appeal for this sneaker.
In 2002 and after studying the needs of skateboard enthusiasts, the Swoosh brand launched the Nike SB division, a product line specially dedicated to this board sport. The brand thus offers Dunk with padding and traction specifically designed to meet the demands of the field. And what better way to highlight this new division? Exclusive releases named after four popular skaters: that's how the Reese Forbes, Danny Supa, Gino Lannucci, and Richard Mulder versions became legendary iterations of the model and consequently highly coveted by sneakers enthusiasts. But above all, how can we not mention the Nike Dunk SB Low Staple NYC Pigeon, which in 2005, made major headlines in the media. This was due to the riots caused during its extremely limited release at Designer Jeff Staple's boutique, who then placed his Pigeon logo on this iteration that remains and will remain an icon in the world of sneakers.
A PILLAR OF SNEAKERS CULTURE FOR MEN & WOMEN
Thanks to its history straddling the world of basketball and skateboard, the Dunk has become much more than what Nike hoped for at the time. More than being a benchmark model in the basketball universe, the Dunk is a piece of the Swoosh brand history that brings together and energizes fashion, sport, and sneakers culture all at once.
And to continue to keep the Dunk over the years, Nike has offered highly anticipated retro releases such as the reissue of the Be True To Your School pack on the Low model, where we were able to find the collegiate colorways of St. John, Syracuse and Kentucky, Michigan and Iowa .
On the High Fashion side, we got a unique first look at a Nike Dunk High Ambush Black White during the Fashion Week runway show in New York. But other players like Virgil Abloh managed to take the Nike Dunk to a whole new level. This is proven by one of the most successful masterstrokes from the founder of Off-White, with his "The 50" collection. The concept is simple: offer 50 variations of the Nike Dunk through an exclusive access system via the SNKRS app.
Among the most famous models in the entire Nike collection, the Dunk is now recognized as a staple in the sneakers women and sneakers men.
NIKE DUNK LOW & NIKE DUNK HIGH: TWO LEGENDARY SNEAKERS
If the Swoosh brand has understood one thing, it's the importance of capitalizing on the hype generated by these successful colorways. This is shown by their habit of releasing successful Dunk Low editions in High versions, such as the Syracuse or even Kentucky editions.
Starting from its iconic colorways, the Nike Dunk doesn't hesitate to venture into bolder designs, like the new arrivals such as the Nike Dunk Low Astronomy Blue or the Nike Dunk Low Safari Oil Green, marked by its panels dressed in a safari print.
It is important to note that Nike often moves away from its traditional scheme with a leather base and innovates with material combinations, sometimes mixing suede, nubuck, or other materials. Like with the Nike Dunk Low Next Nature Wheat Suede. In addition to being more environmentally friendly thanks to manufacturing with at least 20% recycled materials, this new release features an original style with a leather base and wheat-colored suede overlays.
Available in men's and women's sizing, the Nike Dunk stands out for its unisex appeal and increasingly attractive prices, which are a result of the growing number of the Swoosh brand colorways.
Offered in a wide range of ever-trendier colorways for every season, the Nike Dunk is available in all colors. You can opt for a more colorful and trendy approach with the Nike Dunk Rose, or the Nike Dunk Blue or even the Nike Dunk Orange, perfect for summer! With a fairly wide pair of jeans, you can on the contrary go for a more understated model like the Nike Dunk Noir.
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