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NIKE DUNK: THE RETRO SNEAKER PAR EXCELLENCE
NIKE DUNK: A SHOE DESIGNED FOR BASKETBALL
1985: Nike was barely 10 years old and basketball was quickly gaining ground to become the favourite sport in the United States. The development teams at the American firm were therefore looking for a way to benefit from the popularity of that sport, and in the same year they released the mythical Air Jordan 1 as well as the Nike Dunk. These two models, still at the front of the sneaker scene today, have followed very different paths. While the very popular Nike Blazer, Nike Air Force 1 and Air Jordan 1mentioned above are the three main pillars of basketball, the Nike Dunk is not really seen as a benchmark model. And yet it was indeed designed at first to play on the court. It was in 1985 that Nike unveiled a well-crafted advertising campaign named Be True To Your School, in which 12 university basketball teams were honoured with a pack including a Dunk and full kits in the schools' colours. To name only the best known, the players of the universities of St John's, Syracuse, Kentucky and Michigan were given official Nike equipment, which basketball fans could find in a list of a few approved shops.
Even if the Dunk did not immediately have an impact on popular culture, unlike the Air Jordan 1 , which met with immediate success, the launch strategy would bear fruit in the years to come, at a time when retro would be more and more in demand.
THEN THE NIKE DUNK WAS ADOPTED BY SKATERS
Shortly after its debut, the Dunk spread beyond basketball culture when the skateboard community adopted the model quite naturally, for its technical qualities. The 1985 silhouette indeed has all the performance features for skating, namely maximum lateral support, increased cushioning and special traction for pivoting with ease. For versatility and comfort, between 1998 and 2000 Nike introduced a padded tongue in nylon, which further reinforced the appeal of this shoe for them.
In 2002 , and after studying the needs of skateboard fans, the brand with the Swoosh introduced the Nike SBdivision, a range of products dedicated specially to this board sport. The brand thus offered Dunks with padding and traction designed specifically to match the demands of the terrain. And what better way to put this new division forward? Exclusive releases in the names of four popular skaters: this is how the Reese Forbes, Danny Supa, Gino Iannucci and Richard Mulder versions became mythical iterations of the model and, as a result, highly coveted by sneaker fans. But above all, how could we not mention the Nike Dunk SB Low Staple NYC Pigeon, which in 2005 was much talked about in the media. And this because of the riots caused by its extremely limited release in the shop of the designer Jeff Staple, who had put his Pigeon logo on an iteration that remains, and will remain, an icon of the sneaker world.
A PILLAR OF MEN'S & WOMEN'S SNEAKER CULTURE
Through its history straddling the worlds of basketball and skateboard, the Dunk has become far more than Nike hoped for at the time. More than a benchmark model in the basketball world, the Dunk is a piece of the history of the brand with the Swoosh, one that brings together and energises fashion, sport and sneaker cultureall at once.
And to keep the Dunk alive over the years, Nike offers eagerly awaited retro releases , such as the reissue of the pack Be True To Your School on the Lowmodel, where we found the university colourways of St. John, Syracuse and Kentucky, Michigan and Iowa.
On the high fashion side, we discovered for the first time a Nike Dunk High Ambush Black White at the Fashion Week show in New York. But other figures such as Virgil Abloh managed to take the Nike Dunk into another dimension entirely. Witness one of the most successful strokes of genius from the founder of Off-White, with his collection “The 50”. The principle is simple: to offer 50 versions of the Nike Dunk , through an exclusive access system via the SNKRSapp.
Among the most famous models in the whole Nike collection, the Dunk is now recognised as a pillar of women's sneakers and men's sneakers.
NIKE DUNK LOW & NIKE DUNK HIGH: TWO MYTHICAL TRAINERS
If the brand with the Swoosh has understood one thing, it is the importance of building on the hype generated by these successful colourways. Witness its habit of releasing High versions of its successful Dunk Low editions, such as the Syracuse or Kentuckyeditions.
Starting from its emblematic colourways, the Nike Dunk does not hesitate to venture towards bolder designs, such as the recent Nike Dunk Low Astronomy Blue or the Nike Dunk Low Safari Oil Green, marked by its panels dressed in a safari print.
It is worth noting that Nike often moves away from its traditional pattern with its leather base and innovates with plays on materials, sometimes combining nubuck, suede or other materials. As with the Nike Dunk Low Next Nature Wheat Suede. As well as being kinder to the environment thanks to manufacturing from at least 20% recycled materials, this new release shows an original style with a leather base and wheat-coloured suede overlays.
Available in men's and women'ssizing, the Nike Dunk stands out for its unisex side and for increasingly attractive prices, the result of the many colourways released by the brand with the Swoosh.
Available in numerous ever more on-trend colourways for every season, the Nike Dunk comes in every colour. You can go for a more colourful and trendy approach with the Nike Dunk Pink, the Nike Dunk Blue or the Nike Dunk Orange, perfect for summer. With fairly wide jeans, you can on the other hand opt for a more restrained model such as the Nike Dunk Black.
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