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All the Sneakers
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THE SNEAKERS : THE MARKET STREETWEAR BOOMING
From basketball to SNEAKERS, A story imbued with a strong heritage
The genesis of sneakers Begun in the United States over a century ago. Everything starts from the discovery of an American scientist who will later give his name to one of the largest tire companies in the world, Goodyear. It was in 1939 that Charles Goodyear will invent a way of making rubber more flexible, thus creating a more resistance, easily manipulable, and waterproof. This innovation will revolutionize the design of shoes with the appearance of the first rubber soles thus providing very great durability. The first shoes to adorn themselves with this technology are tennis silhouettes. This symbolizes the appearance of modern pairs. It was really in the late 90s that the first modern times sneakers will be created. Thus 2 companies will mark the 20th century: US Rubber Company with the Keds And Converse With the All Star. Converse will completely revolutionize the world of basketball. First silhouette to have walked the prosecution of the Nba, it relies on the old basketball player Chuck Taylor To enlarge his influence. Through basketball camps in all the United States, the ambassador will spread and sell his model to all young basketball players.
In the mid -1930s, the brothers Dassler will also start making shoes for running and high -level athletes. So the very big runner Jesse Owen carried a pair designed by Rudolf And Adolf Dassler During his 4 legendary victories at the Berlin Olympic Game in 1936. After the Second World War, the two men will separate, each creating two empires in basketball, Adidas And Puma. But it was in the 1950s that the term sneakers is born. Young Americans are starting to wear sneakers with their broad symbol of rebellion and provocation. The practical, comfortable and passing aspect will make sports shoes popular to the point of seeing their first use diverted in favor of everyday life.
In this dynamic many sports brands appear, the most famous of all Nike. In 1970 the mark of theOregon Taking his name from Greek mythology and his goddess of victory Niké will offer silhouettes dedicated to the race. Bill Bowerman, one of the founders of Nike will then have an idea in his kitchen. Why not mold the sneakers from a waffle iron. Thus we see the very first racing silhouette equipped with this new sole hanging and adherent, the Waffle Trainer. Nike Perfects the sneaker trend perfectly and manages to reconcile sports model and lifestyle. With ambassadors of choice like Michael Jordan and its signature range Air Jordan, she will dethrone the Chuck Taylor from Converse. Over the years, sports equipment manufacturers have amplified their influence by associating creators like Yohji Yamamoto With Adidas, Salehe Bembury with New Balance or artists with Travis Scott And Nike. You will have understood the sneakers are now the standard in terms of shoes, everywhere around us, sneakers are present, whatever the professional environment, the moment, everyone is carrying a pair of sneakers And it's not about to stop.
Collaborations of SNEAKERS Mythical: YEEZY, NIKE OFF-WHITE, Y3, NIKE TRAVIS SCOTT
Adidas is by far the first sports equipment manufacturer to have integrated creators into its ranges sneakers. Since 2001 the famous Japanese creator Yohji Yamamoto and its line Y3 reinvents the sneakers And the brand's sportswear clothes with 3 bands. Using the artist's inspiration with sober pieces, in black and white plain colors combining dimension techwear and functional, this line revisits adidas silhouettes like the Pureboost. Likewise for a time the very famous Belgian designer Raf Simons had the chance to create his own sneaker line making a first link between luxury and Sportwear with his silhouette Raf Simons Ozweego. But the designer who will completely make Adidas, a major player in the sneakers, It's good Kanye West. Through innovative and avant-garde models he sets his claw and invents one of the most iconic models of the last 10 years: the Yeezy Boost 350 V2. With many color variations and different models of Yeezy As with the 700 or the 500, the German brand comes to compete directly the American firm Nike.
the Swoosh brand marked with a master's hand in 2017 with one of the most popular collaborations in the world, Nike X Off-White. The Swoosh associates with the designer Virgil Abloh, founder of the Italian house Off-White and current artistic director of men's collections of Louis Vuitton. The creator of Chicago will rethink 10 models Nike through the collection The Ten. He reveals all his art by destructuring each pair and integrating technical materials into it. Air Jordan 1, Air Force 1, Nike Dunk Low, all these models from this collaboration are now parts of collections symbolizing the meeting between a luxury house streetwear and a sports giant. Real planetary success The two brands continue to extend their partnership with textile collections and sneakers revisiting each sports discipline as with tennis, or running. But what makes the strength of Nike, They are the artists she has among her ambassadors. She can perfectly integrate the creativity and the universe of the most influential artists of this decade in the image of his collaborations with the rapper of Houston Travis Scott. Together, they offer us magnificent Nike Air Force 1, with some swoosh interchangeable or more recently with panels of different materials as with Nike Air Force Fossil.
These two brands are not the only ones to offer us strong collaborations. Puma made a very nice partnership with the very famous singer Rihanna. With its collection Fenty, The German brand lets the singer's universe express themselves with reworked Puma Sweden. We see the appearance of a thick sole bringing a heel effect to this sneakers Classic. Likewise Asics do not hesitate to grab known creators like Sean Wotherspoon. Long -awaited collaboration of 2020, the famous founder of Roundtwo Revisits a silhouette of the Japanese brand in its characteristic style with ribbed velvet panels and bands Asics Customizable. THE sneakers were able to conquer all artistic universes to the point of becoming a fashion element in its own right.
In 2020, the equipment supplier Boston, New Balance, knows a phenomenal renaissance thanks to a new communication strategy on its products, original collaborations and an impeccable product quality. The brand is associated with more or less known entities of the general public such as Jaden Smith, Salehe Bembury, The Parisian fashion label Casablanca by Charaf Tajer or the New York firm Aime Leon Dore, created by Teddy Santis who is the new creative director of the line Made In USA. These personalities have contributed to the launching of the new successful models such as the New Balance 550, THE New Balance 2002R and the New Balance 327.
THE SNEAKERS The most trendy: NIKE DUNK LOW, Adidas Campus, AIR JORDAN 4
Each year, trends sneakers evolve to the rhythm of the seasons and certain pairs such as the Nike Dunk Low, the Adidas Campus or the Air Jordan 4 are today very appreciated by amateurs.
Timeless Nike, there Dunk Low was created in 1985. Since then, she has imposed herself as an inconvenience and has become a real legend of culture streetwear. Imagined by the mythical designer Peter Moore, This silhouette first called Color Color High is partly inspired by the Air Force 1, Released three years earlier. There Dunk Low was also a mixture of different pairs born Nike Born in the 80s. Today, this easily recognizable silhouette has been available in dozens and dozens of colors, all put forward by the Swoosh brand. They make this pair a passout model capable of marrying all your outfits.
After bringing up to date the Samba and the Gazelle, Adidas put a spotlight on the Adidas Campus. Thought in the 80s to take over from the Adidas Tournament on the basketball courts, the campus did not experience the expected success on the parquet floors. It is with the hip-hop scene and streetwear that she will first become famous, before seducing skaters. Thanks to its retro look marked by a thick sole, a flexible suede rod and leather details, this silhouette is perfectly part of the Y2K trend in recent months.
Fourth signature shoe of Michael Jordan while he was wearing the colors of Chicago Bulls In the NBA, the Air Jordan 4 has risen to the top of trend for a few months. Backwards through multiple variations such as Military Black or SB Pine Green and the Midnight Navy, This silhouette seduces young and old. When it was released in 1989, this pair presented itself with a design innovative. A stem combining mesh and leather, but also embellished with a TPU cage to improve lightness and breathability. In addition to 30 years of history, the AJ4 has become a real icon of culture sneakers Building basketball fans as well as sneakerheads.
It doesn't matter that you are looking for a pair goes everywhere, a rather retro style model to blend into the Y2K trend or a play of history, at Wethenew we do the maximum to offer you the most trendy pairs at the lowest possible price.
You can also find our sneakers Perfect for winter !
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