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streetwear : THE ORIGINS
STYLE streetwear : More than a fashion case
Since it has existed the fashion has always represented more than simply clothes. Historically, from Antiquity to our time, the clothes we wear are not just a matter of trend but of identity. In their time, Roman, Egyptian and Greek civilizations used the outfits to distinguish the different social classes from citizens. From the choice of colors to that of materials through the way of carrying them, all the criteria are good to identify a person and their style. True social instrument, the garment transcends its quality of object. This is thanks to that that mgrocerys such as sewing, creation or the artistic direction exist.At the time of the dynasties, the craftsmen designers And their creations intended for kings, queens and nobles around the world define modes for years. It was at that time that the word fashion as we know it enters everyday language. MAlgré the almost disappearance of kings and queens and political changes, the fashion stay. Couturiers have become, on the wire Time, brands and houses recognized for their know-how. THE creators And the artistic directors of his big brands have become the emperors of the style. Of a Yves Saint Laurent And Karl Lagerfeld in their years VirgilAbloh Or Kanye West Today, these names define the trends of today and tomorrow. Adapting to the social climate, they are the new aesthetic and stylistic words of our time. Even more true today, each movement, each community has its own look, his own identity and his own codes.
GET DRESSED streetwear, A STATE OF MIND
One of the movements whose influence is currently at its paroxysm is the streetwear. Considered a subculture at its beginnings, the movement has become its origins in the United States in the 1980s. Shared between the East Coast streets from New York, and West Coast California beaches, this culture comes from various influences. This urban spirit, we find it in the codes of there gang life on the one hand but also those of Skaters/Surfers. Developsant in parallel with the fashion dominated by the wealthy And THE luxury houses, This lifestyle is above all that of ordinary people. This movement is expressed in a very creative way in different artistic fields: graffiti fashionable through music. Appropriation and customization are then the watchwords. Cultures hip-hop And streetwear are highlighted by different personalities being more and more talked about as the Beasties Boys or later the group N.W.A. Without forgetting sport, especially basketball and all the craze around the goat, the one we nicknamed Air Jordan, popular thanks to its sporting performance but also thanks to its signature shoes such as the Air Jordan 1 which will also be available in version Air Jordan 1 Mid. It will become the most iconic pair in the history of sneakers !
Despite the boycott of major brands of ready to wear and of luxury, the artists of this culture do not hesitate to appear bearing covered parts or fashion. Increasingly popular with young people, ceast Trend transcends its subculture status to the point of becoming a new artistic current. In the cinema with directors like Spike Lee, in music with rappers Tupac, Biggie Or Dr Dre, authenticity and controversy fuel the popularity of this new wave. With such a large explosion that it crosses borders to the point of establishing itself in almost all countries of the world. Thus in France, in the 90s, groups like Ntm or I AM are born and appropriate the news. Specialized shops are starting to appear around the world. It was at this time that brands like Supreme, created by James Jebbia appear. Sports equipment manufacturers, Nike, Adidas, Champion or New Balance are increasingly worn in the street. Symbol of this movement, the basketball player Michael Jordan and its partnership with Nike, giving birth to the mythical Jordan Brand.
Still subject to many shots and victim of judgments, the Street movement is now essential. Musical artists like Travis Scott Or Booba occupy the top of the charts, and the former specialized brands have become industry giants. In the fashion sector, the streetwear Today is the major influence of the collections of the past ten years. The biggest brands of luxury free upnot to collaborate with artists or other brands streetwear. For example, Chanel And Pharrell Williams or Swarovski And Supreme more recently. Louis Vuitton even go so far as to name Virgil Abloh, pure product of urban culture, artistic director of the men's collection. Of Balenciaga, To Gucci Passing by Dior, all luxury houses have developed their models sneakers.
This effervescence allows also to young people brands halfway between luxury and streetwear as Off-White Or still fear of God to emerge and become more and more influential. THE streetwear est a constantly evolving movement. SUIVEUR THE NEED and lTrends, this style develops its own codes and a unique identity. Formerly considered a subculture, this current has emancipated to become "culture".
The best brands streetwear
The end of the 90s and the beginning of the 2000s saw the birth of the most influential brands in the history of urban fashion. We can cite the case ofSupreme, New York label founded in 1994 by James Jebbia. First stamped skateboarding and intended for riders, the label quickly seduced a much wider audience, based on qualitative products with singular aesthetics, of references honoring counter-cultures and a subversive spirit erecting the diversion in art. Prolific collaborator, who can ally himself with an underground artist as with a sportswear giant as Nike, Supreme has become a phenomenon on the fashion planet by combining Louis Vuitton In 2017, making the symbol of the hype. At the same period, on the other side of the Pacific,Tomoaki Nagao alias Nigo spear A BATHING APE, more commonly known as Bape. Inspired by the aesthetics of the sagaThe planet of the apes,The Tokyo brand quickly seduces young Japanese thanks to T-shits drops in edition limited to emblematic designs such as the Bape Camo, Baby Milo or the Shark Hoodie. Its success will even go beyond the borders of the archipelago and will go so far as to fascinate the artists of the American hip-hop scene. Kanye West, Pharrell Williams, Lil Wayne and Soulja Boy will be the spearheads of the expansion of Bape Internationally, especially through the Baesta. The bootleg of the legendary Air Force will stand out thanks to its premium design, its bright color palette and its varnished leather upper. Today, a Bathing Ape has managed to democratize the streetwear Japanese around the world.
CLOTHES streetwear Unavoidable
It all started in the early 1980s, New York rap groups such as Run-DMC established the B-Boy style by reclaiming adidas tracks, initially designed for the practice of outdoor sport. 40 years later, the tracksuit has become a must-have for men and women. At the same time, the Bucket Hat appeared. Nicknamed "Bob" in France, the functional hat was originally used by fishermen. But LL Cool J, a successful rapper, will popularize the accessory in particular those of the Kangol brand. At the same time, the pop-rock movement spreads around the world and a brand fascinates all young people: Levi's. His jeans will have a resounding success and will even become the typical symbol of the American style. Oversize or Skinny, jeans are available in all cuts and adapts to all morphologies.
How to dress in streetwear
In general, there are no rules defined well to dress in streetwear But some tips are to follow to have the best style. The first advice would be not to always follow fashion but give way to your creative spirit and look for unique pieces, including vintage second -hand clothes. Our second advice would be to follow the consistency of brands in your outfit; Example: "I wear a pair of Yeezy Slide with socks Nike And I don't mind. "Although the founder of Yeezy (Kanye West), he not even followed this coherence rule, the most experienced fashionistas will accuse you of "Fashion Faux"! So you have to pay attention to the mixture of the logos of your favorite brands. Instead, opt for minimalist parts that will be able to accompany your brand clothes gently and sobriety. Today the trend is at Color Block, a fashion technique which consists in playing on contrasts and banish large prints.
Top of the outfit: T-shirt And hoodies
Today, Supreme is a master in the art of T-shirt. With its emblematic box logo, its references to pop culture and its innovative collaborations, the New York brand has managed to reinvent itself in the years. His pieces have become essentials of style streetwear, especially thanks to the success of its Hoodie logo box. Over time, hooded sweatshirts have become the favorite room of our dressing room. Sober or colorful, they are generally made up of a 100% Cotton base. In September 2021, Kanye West will revolutionize the sweatshirt thanks to his collaboration with Gap on the Perfect Hoodie. Without logos, the sweater has an oversized cut with a slightly crop effect and the Boxy silhouette that Ye particularly likes. It stands out for its careful cotton making double for heavy grammage and exceptional quality. Available in multiple colors, the Yeezy Gap Perfect Hoodie is the ideal garment to combine comfort and style!
Bottom of the outfit: jogging & PANTS
Traditionally, the jogging was intended for the practice of sport (like the sneakers), but its comfort and functionality made it exceed the borders of racing grounds until even rubbing shoulders with today's biggest fashion shows. Often in a Cotton base, jogging is more trendy than ever. Often declined in gray or black, comfortable pants are experiencing a revival with fashion lovers thanks to the revival of popularity of the play via influential celebrities such as Kanye West, Kim Kardashian and Kylie Jenner who will reinvent the movement cozywear. Since containment, the trend has been in comfort and relaxation with loose clothes that accompany us in our daily tasks. But the streetwear It is also more robust clothes, especially those inspired by workwear. These "work clothes" are originally used in construction sites or on military camps as we can see on the collection Nike Travis Scott. The brand Carhartt is the perfect example. Its emblematic Detroit Jacket and Pants have experienced real renewal since 2021.
Choose the right sneakers
The mistress of your outfit! That we wear it with a cargo, A Jeans or one jogging, the pair of sneakers remains the most important element for all lovers of sneakers. Sober or colorful, it's up to her to finalize your most beautiful outfits, so you have to choose it with care. To do this, it must be determined which style of shoes would go with your clothing style, taking into account comfort, cut and durability. Collaboration Nike Off-White or consumer edition, the pair of sneakers can also be used to make a matching. This technique is based on the recall of colors between your clothes and the pair.
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