Borntostandout
Borntostandout : niche perfumes that do not go unnoticed
Borntostandout lives up to its name: this house of niche perfumery imagines bold and assertive eau de parfum, designed for those who want to stand out. Powerful notes, unique compositions and assertive character: each fragrance Borntostandout is a true statement of olfactory identity.
The history of the house Borntostandout
Borntostandout is a niche perfume house founded in Seoul, South Korea in April 2022 by Jun Lim, a former investment banker and avid perfume collector. The brand boasts a provocative and non-conformist approach, summed up by its slogan “Why fit in if you were born to stand out?” ". Its white bottles enhanced with bright red lettering are inspired by the white porcelain of the Joseon dynasty, thus combining Korean heritage with a deliberately bold identity. To bring its creations to life with often transgressive names, the house collaborates with recognized perfumers.
Browse the entire selection Borntostandout, then immerse yourself in our universe perfumes and in our space wellness dedicated to care and well-being.
In the same spirit of daring niche perfumery, also explore Liquides Imaginaires, Sora Dora and M.Micallef.
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