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Nike
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Other collections
NIKE, Sneaker reference brand
Bill Bowerman and Philip H. Knight, La Sucess Story NIKE
When we talk about Nike We think directly of a powerful and committed brand, but especially of a recognizable logo among thousands. In 1964, while the sportswear and sports equipment market is very largely dominated by German companies, the Americans William J. Bill Bowerman And Philip H. Knight Decide to join in order to found a sports brand capable of competing with the many European competitors. Philip Knight, a training accountant and a background runner, teams up with Bill Bowerman, coach of the Oregon athletics team to create a cheaper brand, accessible to athletes. Nike will first be called Blue Ribbon Sports. Bowerman officiates in particular as a technical advisor within the firm and uses his coach position to test the products directly with athletes. In 1965 They are both joined by Jeff Johnson, full -time sales, it is he who will establish the guideline of the company, always relevant: to be closer to the athlete and his needs. He will also be the author of the name Nike, Directly inspired by the goddess Nikè, symbolizing victory and determination.
Basketball NIKE : When the swoosh becomes iconic
Nike is imagined by athletes, for athletes. This is why the brand is different and make its way to climb to the level of its biggest competitors: Adidas or Puma. Its logo, the classic Swoosh, is considered one of the most striking and successful in marketing and communication. For history, it was created by a student in graphic art, Carolyn Davidson, for the modest sum of 35 dollars. Today he has brought billions to the company!
At the origin of the greatest classics of the sneaker with silhouettes like the Air Force, there React element or the Air Max, the Vergule brand continues to reinvent itself for our greatest happiness.
Collaborations NIKE OF CHOICE : TRAVIS SCOTT, NOCTA, JACQUEMUS And corteiz
Nike is undoubtedly one of the most popular and influential companies of our time. The brand at Swoosh is today a symbol of creativity and performance in particular thanks to its influential and talented ambassadors. Among them we can cite the world famous rapper Travis Scott, The child of Houston continues to collaborate with the brand by revisiting emblematic models such as the Nike Air Force 1 or the Air Jordan 1. His Canadian counterpart, Drake, went even further by creating the sub-label NOCTA at the house of Nike. Through this subdivision, the artist from Toronto unveiled the Hot Step Terra and the Glide In several variations.
The strength of Nike rests in the plurality of its muses where all forms of art are represented with creators as Jacquemus, Sacai or the luxury house Tiffany. Lately, the Swoosh brand Even collaborated with the British label which has done a lot of noises in recent months, Corteiz, around three unpublished colors of the Air Max 95. And this collaboration could be extended in 2024 on the Air Hang out Huarache.
Nike is not only a brand offering sports articles It is an entity that influences sport, the world of sneaker and that of luxury. Between personalization program with Nike By you, immersive experience with the Paris we Air, the American giant places its consumers at the center of its values. Nike was able to be the first to undertake and continues to innovate to always remain the leader in his sector.
AIR JORDAN : His Airness upsets the world of SNEAKERS
In 1985, the mark of Beaverton decides to sign an exclusive contract with a young rookie from the University of North Carolina, Michael Jordan. This will give birth to the greatest collaboration between a sportsman and a equipment supplier, the range Air Jordan. To materialize the world of collaboration, the teams of Nike call on Peter Moore, a footwear American designer who designs the same year the Nike Dunk for the pack Be True to your School intended to accompany the feet of players of the best academic teams of basketball like those of iOwa, of Syracuse or even Kentucky. There Air Jordan 1 High and the Air Jordan 1 Low emerge. They stand out from the Dunk thanks to their higher and sharp silhouette, their logo Wings and their capsule Air Honden of the sole for a revolutionary comfort and cushioning at the time. The colors OG launch such as Chicago, THE Bred or Neutral Gray will have phenomenal success and are today real relics for collectors around the world. The collection is distinguished by model output rhythm. Indeed, for each season Nba, A model Air Jordan was released at the start of the year. In 1986, Nike uses Bruce Kilgore, creator of the emblematic Nike Air Force 1 To design the Air Jordan 2. The second signature model is more luxurious, entirely designed in Italy it is adorned with premium leather. Unfortunately too expensive for the time, the model will not find its audience and will be considered the Jordan The most unloved. This impact little decline Michael Jordan who wishes to leave Nike For another supplier but the Beaverton brand calls on the man who will change the image of the firm forever, Tinker Hatfield. The latter mainly focuses on the requests of the player Chicago Bulls and seeking to provide him with a design both comfortable and qualitative. From this collaboration will be born the Air Jordan 3 in 1987, a real aesthetic and technological revolution by its bubble ofAir apparent as on Air Max 1, her Elephant Print who travels the upper and the creation of the logo Jumpman. Coupled with the exceptional technical prowess of M.J in the field and his new title of All-Star Game MVP, basketball will have a dazzling success and will be able to convince His Airness stay with Nike. This marks the start of a long collaboration between the duo Jordan and Hatfield. The combination continues the following year with the Air Jordan 4. From the end of 80 years until the start of 2000s, the player's signature silhouettes will continue to amaze his fans. Today thanks to the retro trend, several shoes of the past are brought up to date like the very popular Air Jordan 1 Mid or designs in collaboration with artists like Virgil Abloh For Off-White.
NIKE DUNK & DUNK LOW
In the early 1980s, the basketball shoe market was largely dominated by Adidas and Converse. Adidas, thanks to its exclusive contracts with legendary players such as Kareem Abdul-Jabbar, And Converse which almost had the market monopoly thanks to All Star Chuck Taylor. It was in 1985 that Nike, initially known for its models running such as the Waffle Trainer and the Cortez, decides to tackle the prosecution. She calls on Peter Moore, Footwear designer who designs the Nike Dunk. His name comes from the spectacular movement or the player makes a jump high enough to make a tap in order to bring the ball into the bowl of the basket without leaving the ball in the hand. The goal? Support players from the largest basketball university teams. An exclusivity contract is then signed between the equipment supplier and the following universities: Iowa, Syracuse, St. John, Kentucky, Georgetown, Michigan And UNLV. Seven pairs of Nike Dunk High are therefore presented in the Be True to Your School pack. Over the years, the Skateboard community Reappropriates the model thanks to its flat sole and its adherent outsole which facilitates the tricks without degrading the robust impetus. Her accessibility makes her a must-have for all skateboard enthusiasts. Launched a few years later, the Nike Dunk Low will experience strong popularity at the start of 2000s Thanks to editions Nike Sb in collaboration with Supreme Or Jeff Staples. It was not until 2020 to see a rebirth of the Dunk through popular and emblematic entities such as Skate Like a girl or the artist Travis Scott.
AIR MAX
In 1986, Tinker Hatfield freshly graduated in architecture at The University of Oregon Join the stable Nike To design new models. It is during a trip to Paris that the young Tinker finds his inspiration for the silhouette that will revolutionize the industry: the Air Max. The structure of George Pompidou Center, its color code and its storefront made of transparent tubes will be the main inspirations of the legendary Air Max 1 OG White Red marketed in 1987. It was not until 1990 to see the evolution of the range with the emblematic Air Max 90 and its color Infrared. Today the two models are subject to very popular collaboration with the store Patta or the range Nike Off White.
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