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NIKE Off-White BY Virgil Abloh


The creation of the label OFF WHITE

The brand Off-White is created in 2013 by Virgil Abloh. Complete and polymathe artist, Virgil Abloh is first of all training architect. After obtaining his diplomas in architecture and civil engineering, he made his weapons in music as Dj within the collective Been trill with Heron Preston And Matthew Williams, two other designers but also as artistic director of albums Watch The Throne of Jay Z And Kanye West And My Beautiful Dark Twisted Fantasy. He launched his first brand of clothing named in parallel Pyrex Vision And becomes in the process Kanye West's right arm, which he then considers his mentor. The assistant therefore ties up the entire launch of the brand Yeezy, and reveals in the process its concept store RSVP Gallery, Halfway between a fashion shop and an art gallery. He ended by devoting himself almost exclusively to fashion. At least the time to create its new brand Off-White To Milan. Ihe designer of Chicago will bring an innovative dimension to its new brand by combining streetwear and haute couture.

Halfway between luxury and streetwear

Strongly inspired by its urban background, the brand streetwear Displays influences luxury and arty. The emphasis is placed on the visuals, architecture and curves of its creations. He makes sure to highlight the exclusive and divisive aspect of his creations, inspired by the operating mode of the largest luxury houses. Off-White Quickly places itself as the fashion reference and the new essential brand for American stars. Thus technical and modern collections are emerging. Between parts streetwear classic such as hoodies and t-shirts, Virgil Abloh Do not hesitate to innovate in his silhouettes sneakers as with the Odesy. We thus find his claw and his universe. Knowing a great craze, the brand from Milan will gradually invite itself to the parades during the Fashion Week testifying to the talent of the American designer. Virgil Abloh will be rewarded for his work by being appointed by the large French house Louis Vuitton To the post of artistic director of men's collections. True personality of Fashion Sphere It is the symbol of the meeting of streetwear and haute couture.


But it is his collaboration with NIKE Who changes, in 2017, the status of the creator and his brand. That year the two companies release a series of sneakers, called " The Ten ». The collection focuses on 10 emblematic models of the Swoosh brand And is divided into two lines: Revealing and Ghosting. The 5 silhouettes of the Revealing collection are: a Air Jordan 1, a NIKE Air Max 90, a NIKE Air Presto, a NIKE air VaporMax and an NIKE Blazer Mid. And the 5 of the Ghosting collection are: a NIKE Air Max 97, a NIKE Zoom Fly SP, a NIKE Air Force 1, a NIKE React Hyperdunk 2017 and a Converse Chuck Taylor. He will completely rethink the brand's silhouettes to swoosh with an approach unstructured. We see new materials appear with transparent fabrics revealing all the details of each pair. And the famous "Tie zip"Red comes to bring the final touch, iconic signature of Virgil Abloh. Released in very few quantities, this collaboration has completely unleashed sneakers. The two entities will then continue this collaboration for a few years, revisiting one by one the most emblematic models of NIKE such as the Dunk Low With the collection "The 50" !

How to have NIKE OFF WHITE ?

Died Sunday, November 28, 2021 at 41 years old, Virgil Abloh will remain in memories as one of the most important and most influential designers of his time. His latest collection "The 50"embodied the designer's desire to make its products more accessible by organizing an exclusive access system on the 50 pairs designfor application SNKRS. But the announcement of his death considerably influenced the resale market and has greatly impacted the prices of pairs that are increasingly coveted around the world. Given the increase in demand, it has become more and more difficult to obtain a model Off-White. At the house of Wethenew, we do our maximum to allow you to buy your rare and exclusive models in the best conditions and at the best prices. Offering you possible experience is essential, despite the many changes in the market.

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