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Off-White
Other collections
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NIKE OFF-WHITE BY VIRGIL ABLOH
THE CREATION OF THE OFF-WHITE LABEL
The brand Off-White was founded in 2013 by Virgil Abloh. A complete artist and a polymath, Virgil Abloh trained first as an architect. After earning his degrees in architecture and civil engineering, he cut his teeth in music as a DJ within the collective Been Trill alongside Heron Preston and Matthew Williams, two fellow designers, and also as artistic director on the albums Watch The Throne by Jay-Z and Kanye West and My Beautiful Dark Twisted Fantasy. At the same time he launched his first clothing brand, Pyrex Vision , and soon became Kanye West's right-hand man, whom he then saw as his mentor. As his assistant he put together the entire launch of the Yeezybrand, then unveiled his concept store RSVP Gallery, halfway between a fashion boutique and an art gallery. He ended up devoting himself almost entirely to fashion, at least while he was creating his new brand Off-White in Milan. TheChicago designer brought a forward-looking dimension to his new label by bringing streetwear and haute couture together.
HALFWAY BETWEEN LUXURY AND STREETWEAR
Heavily inspired by his urban background, the streetwear brand shows luxury and arty influences. The emphasis is on the visuals, the architecture and the lines of his creations. He makes a point of playing up how exclusive and divisive they are, drawing on the way the biggest luxury houses operate. Off-White quickly established itself as the fashion benchmark and the new must-have brand among American stars. Technical, modern collections followed. Between classic streetwear pieces such as hoodies and T-shirts, Virgil Abloh was never shy about pushing his sneaker silhouettes, as with the Odsy. His signature and his world are there throughout. Riding a wave of enthusiasm, the Milan-based brand gradually made its way onto the runways during Fashion Week , a measure of the American designer's talent. Virgil Abloh's work was rewarded when the great French house Louis Vuitton appointed him artistic director of its menswear collections. A genuine figure of the fashion world, he stands as the symbol of the meeting between streetwear and haute couture.
NIKE OFF-WHITE “THE TEN”: THE BREAKTHROUGH
But it was his collaboration with Nike that changed the status of the designer and his brand in 2017. That year the two companies released a series of sneakers named The Ten . The collection focused on ten emblematic models from the Swoosh brand and was split into two lines: Revealing and Ghosting. The five silhouettes in the Revealing collection are an Air Jordan 1, a Nike Air Max 90, a Nike Air Presto, a Nike Air VaporMax and a Nike Blazer Mid. The five in the Ghosting collection are a Nike Air Max 97, a Nike Zoom Fly SP, a Nike Air Force 1, a Nike React Hyperdunk 2017 and a Converse Chuck Taylor. He completely rethought the Swoosh brand's silhouettes with a swoosh with a deconstructedapproach. New materials appeared, with transparent fabrics revealing every detail of each pair. And the famous redzip tieadded the finishing touch, an iconic signature of Virgil Abloh. Released in very small quantities, this collaboration sent sneaker fans into a frenzy. The two parties carried on the partnership for several more years, reworking Nike's most emblematic models one by one, including the Dunk Low with the collectionThe 50.
HOW TO GET HOLD OF NIKE OFF-WHITE?
Virgil Abloh died on Sunday 28 November 2021 at the age of 41, and will be remembered as one of the most important and influential designers of his time. His final collection,The 50, embodied his wish to make his products more accessible, with an exclusive access system for the 50 pairs designed for the SNKRSapp. But the news of his death considerably shook the resale market and pushed up the prices of pairs that are more coveted than ever worldwide. With demand rising, getting hold of an Off-Whitemodel has become increasingly difficult. At Wethenew, we do everything we can to help you buy your rare and exclusive models in the best conditions and at the best prices. Giving you the best possible experience is essential, despite the many shifts in the market.
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