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AIR MAX 1: ONE TECHNOLOGY, ONE ICONIC MODEL
The Air Max is one of the silhouettes that have left a permanent mark on sneaker history. Designed in 1987 by Tinker Hatfield, the renowned creator of the Air Jordan 3, the Air Jordan 4 as well as many other classics, this pair was one of the first to adopt the Nike AIR technology and is especially distinguished by its unique design that reveals the air bubble inside its sole through a small window at the heel.
To design the avant-garde design of the Air Max 1, Tinker Hatfield said he was inspired by the architecture of the Centre Pompidou in Paris where he was staying at the time. The pipes of the famous Beaubourg center inspired the most well-known designer at the swoosh brand. He then had the idea to integrate air tubes in the same way as those on the façade of the Pompidou Center. Nike first unveiled the model in a "White/Varsity Red" version, featuring a color palette ranging from white to grey to red. As the most iconic colorway, it has been reissued several times as part of the Air Max Day. Many other colorways were later released by the Oregon-based brand. Following the success of this revolutionary and ahead-of-its-time pair, Nike developed new editions, each more innovative than the last.
A RANGE OF INNOVATIVE SNEAKERS: AIR MAX 90, AIR MAX 97, AIR MAX 720
The sportswear brand's ambition is simple: to become ever more high-performing while increasing the visibility of this "air bubble". This is how the collection has welcomed many other silhouettes.
Air Max 90
The Air Max 90 was released in 1990, a few years after the legendary Air Max 1. Unveiled in its Infrared colorway, this colorway is now considered one of the most iconic in the lineup. With numerous collaborations and ever more legendary colorways, the Nike sneaker is now one of the most essential silhouettes in the Air Max lineup.
Air Max 95
The Air Max 95 was designed by Sergio Lozano in 1995, drawing its inspiration from human anatomy and more specifically from the rib cage. It is the first Air Max to feature a Air unit that covers thefront and theback of the foot. Its aggressive silhouette became highly popular among English burglars according to a study by the London police. It is also highly sought after by Japanese collectors, with some of its colorways available exclusively in Europe and the United States.
Air Max 97
The Air Max 97 landed in stores in 1997, seven years after the release of the Air Max 90. Originally designed as a running shoe, the Air Max 97 ultimately became a lifestyle pair. Designed by Christian Tresser, the pair stands out with a fully visible Air-Sole unit and a wavy design that gives it all its charm. The main inspiration for the model comes from the aesthetics of Japanese high-speed trains, which embody aerodynamics. It achieved huge success in Italy, especially in Rome, where it received several special editions.
Air Max 98
For the Air Max 98, it is Sergio Lozano who is behind this little sister of the 97. It reuses the sole of the latter, adding a different upper. The 1998 release will feature several collaborations, notably with the brand Supreme. Its OG colorway nicknamed Gundam refers to a Japanese anime about mecha battles, which were very popular in the 90s!
Air Max 720
For its part, the Air Max 720 is based on a much more imposing Air-Sole unit than previous editions. The focus is therefore on practicality, blending comfort and materials such as mesh or leather. It presents itself as an evolution of the Air Max 270 and is inspired by aerospace aesthetics!
With designs ranging from understated colorways to the most original and colorful, the Air Max is a must-have sneaker! With affordable resale prices in all sizes, these models are perfect for lifestyle use, whether you're a man or a woman!
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