Supreme, A brand as a symbol of streetwear
A BRAND streetwear Made in New York
Supreme, the mark of streetwear to global resonance! When it comes to 1994, Supreme was only a shop selling clothes and accessories for lovers of skateboard. Created by James Jebbia, the shop is born in New York At the corner of Lafayette Street and Prince Street. The store's first customers were only made up of young Skaters and independent New York artists. The products being in limited quantities, from the start the store operates for exclusive sale. Indeed, we must come back to the origins to understand the DNA of the American label. James Jebbia analyzed the behavior of New York kids and realized that they did not wear skateboard clothes.
"The clothes that skate brands were taking out at the time was shit. Many of their consumers were young. But where people imagine skaters in kids of 12, 13 or 14 years, in New York, It was rather the 18-24-year-old Hardcore kid, and he didn't wear these clothes. Because it didn't do well, and the quality was bad, when they wanted to appear and picking up girls "James Jabbia
Thus he will offer very high quality madea in Canada hoodies sporting a design minimalist and a name ringing as a feeling of revolt for skaters of 90s. Once this federated community has only been to offer limited pieces. And the founder of Supreme understood it well and will work around its iconic logo, the Box Logo.
A strong identity: Supreme Box Logo
The brand immediately adopts the red rectangle under the inscription " Supreme " in white. James Jebbia Inspires for the creation of this logo, works of Barbara Kruger. Little by little the brand will open up to new universes such as hip-hop culture and streetwear in general. Through his logo, Supreme Brought together a multitude of trends and artistic trends ranging from underground culture to punk to the urban culture of skaters. It is natural that we see Supreme was inspired by music, art, and pop culture to offer us for example iconic t-shirts as with the Celebrity tee sporting the portrait of world famous personalities and their signatures. This will allow the brand to become more and more popular, and to collaborate with big names in fashion such as Nike, Vans, Timberland or even Stone Island. The brand then opened several shops around the world, Paris, London, Tokyo ...
Unpublished collaborations: The North Face, Like boys, Lacoste
Many celebrities such as Kid Cudi, Lady Gaga, Kate Moss or even Tyler, The Creator have represented Supreme. Communication and the scarcity of products are the heart of the brand's strategy. Luxury brands then followed this trend and unique collaborations recently began to emerge. One of the most representative is that with Louis Vuitton In 2017 for an unprecedented capsule collection. Likewise Supreme do not hesitate to associate with brands specialized in mountain products as well as with The North Face And his permanent collaborations each season. The strength of Supreme lies in his collaboration which address all aspects of fashion and lifestyle. So we can find collaboration with Nike, Lacoste, Jordan. The brand has managed to develop a model based on its collaborations, and despite the number of products that keep being created, the brand of James Jebbia is still in the hearts of enthusiasts. Today, each of the brand's outings is an event. Supreme stands out as the brand of streetwear global of our time.