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New Balance
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Other collections
NEW BALANCE, An American success
The history of the brand: guarantee of quality and comfort
New Balance, one of the very first brands of sneakers, was born in the Massachussetts in 1906 Long before Puma, Nike or Adidas, under the exact name of Tea New Balance Arch Company. Curnson by trade, William J. Riley, the creator of the brand is aimed at helping people with feet problems. The first activity of New Balance therefore resided in the development of shoes with orthopedic soles imagined to provide better support from the vault. For the anecdote, the name " New Balance Was directly inspired by the physiognomy of chicken legs. By observing his latest, William Riley realized that their 3 support points offered a perfect balance of balance and the distribution of the force, which was greatly useful in the realization of his orthopedic soles.
The tailor -made manufacturing applied to the famous orthopedic soles has naturally transcribed in the development of future shoes of the brand. This is why special attention is brought to technologies soles. Always with a concern for comfort, different widths on foot are offered according to sizes available on some models of sneakers. Materials, on the other hand, are often from premium materials such as real pork leather and all the pairs of the equipment supplier are hand.
A new reference in the world of RUNNING
Subsequently, William Riley bequeaths his business to his daughter, an act that will take a completely different turn to the American firm. Indeed, it is in 1961 that New Balance releases his first pair of shoes from running : there New Balance Trackster, which will be the first performance model to have been proposed in several widths. The rise of sport and the democratization of running In the 1960s were a real marketing opportunity for the brand which gradually began to take a place in this sector, to abandon that of the orthopedic soles, but not completely. Indeed, by offering several widths to the New Balance Trackster, the brand is placed as specialist shoe and more particularly in the comfort From the latter, this thanks to the inheritance of William Riley and his specialized knowledge in terms of orthopedics.
In the years that follow, the popularity of New Balance is at its peak, in particular thanks to the marathon of New York. She will be at the feet of almost all her participants and will be known worldwide.
NEW BALANCE 9060
Among the latest silhouettes imagined by NB creative teams, the New Balance 9060 embodies the perfect fusion between style and performance. This sneaker presents an upper generally shared between Mesh and Sweden, but it draws its originality from its futuristic style that its thick revalite sole offers it. Quickly appreciated by fans of the brand Boston, The 9060 was at the collaboration center with Bricks & Wood, Joe Freshgoods or Bodega.
NEW BALANCE 550
Initially released in 1989, there New Balance 550 presents an upper in leather Soft smooth and mesh perforated resting on a rubber sole premium. The silhouette was originally intended for the grounds of basketball But she failed to win in the face of the models of sneakers competition such as Air Jordan 4 that pleased players of the time more. Must wait 2020 and collaboration with the label Aimé Léon Dore of Teddy Santis So that the retro model finds its audience. Accessible, qualitative and comfortable, the vintage silhouette multiplies successful iterations like colors Red And Green.
New Balance 1906r
Silhouette created in 2009, the NB 1906 returned to 2022 in a revisited version in line with one of the most trendy pairs of the moment, 2002R. There New Balance 1906r Refers to a mesh base, accompanied by leather details and TPU encryptions which bring it resistance. All forming a set that is both retro and futuristic that makes the difference. Trendy, this model was also the collaboration of collaboration with Ganni, Aimé Leon Dore, Thisisneverterthat or even auralee.
NEW BALANCE 2002R
There New Balance 2002R, originally exit in 2010, was a pair of shoes exclusively Made In USA. Unveiled via exclusive drops, the lowtop presented itself as the perfect mixture between luxury and running. But it was not until 10 years later, in 2020, that the model is experiencing international success with collaboration 2002r Peace Be the Journey of the American designer Salehe Bembury. Its materials premium, her comfort and its accessible price instantly seduce fans of sneakers of the whole world. In 2021, the equipment supplier Boston associates with the Chinese designer Yue wu To create the Redefined Future pack, commonly called Protection Pack who presents the colors Rain Cloud, Sea Salt And Phantom.
New Balance 530
Classic New Balance Since its release in the early 90s, the New Balance 530 is one of the best known pairs of the brand of Boston. Designed in the first place for the race, it was reinvented in 2015 with new materials, more modern and more resistant to respond to trends sneakers from the moment. It is distinguished by its simplicity and always effective colorways that make it the perfect pair to go to sport as for everyday life.
Collaborations reflecting the strong values of the brand
By its history and its specialization for comfort and performance, New Balance vehicle of values ofExcellency, of quality and D'innovation. Today at the foot of athletes like lovers of streetwear, New Balance was able to draw from his experience of running To open up to the market sneakers In particular thanks to its different collaborations with different brands.
We note for example the recentssneakers In collaborations with the label Jjjound, the designer Joe Freshgoods or the New York brand, Like Léon Dore. All these models are Available for men and women on Wethenew.
Contrary to Nike or Adidas who rely on ambassadors to promote their models, New Balance is rather centered on basketball in itself design and the specificities shoes techniques. By linking the use of premium materials, mix of successful colors and the adaptation of trends to its models, New Balance is today a brand rooted in the community sneakers : Available for men and women!
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