New Balance

New Balance, An American success

The history of the brand: guarantee of quality and comfort

New Balance, one of the very first brands of sneakers, was born in the Massachussetts in 1906 Long before Puma, Nike or Adidas, under the exact name of Tea New Balance Arch Company. Curnson by trade, William J. Riley, the creator of the brand is aimed at helping people with feet problems. The first activity of New Balance therefore resided in the development of shoes with orthopedic soles imagined to provide better support from the vault. For the anecdote, the name " New Balance Was directly inspired by the physiognomy of chicken legs. By observing his latest, William Riley realized that their 3 support points offered a perfect balance of balance and the distribution of the force, which was greatly useful in the realization of his orthopedic soles.

The tailor -made manufacturing applied to the famous orthopedic soles has naturally transcribed in the development of future shoes of the brand. This is why special attentionis brought totechnologies soles. Always with a concern for comfort, different widths on foot are offered according to sizes available on some models of sneakers. Materials, on the other hand, are often from premium materials such as real pork leather and all the pairs of the equipment supplier are hand.

A new reference in the world of running

Subsequently, William Riley bequeaths his business to his daughter, an act that will take a completely different turn to the American firm. Indeed, it is in 1961 that New Balance releases his first pair of shoes from running : there New Balance Trackster, which will be the first performance model to have been proposed in several widths. The rise of sport and the democratization of running In the 1960s were a real marketing opportunity for the brand which gradually began to take a place in this sector, to abandon that of the orthopedic soles, but not completely. Indeed, by offering several widths to the New Balance Trackster, the brand is placed as specialist shoe and more particularly in the comfort From the latter, this thanks to the inheritance of William Riley and his specialized knowledge in terms of orthopedics.

In the years that follow, the popularity ofNew Balance is at its peak, in particular thanks to the marathon ofNew York. She will be at the feet of almost all her participants and will be known worldwide.

New Balance 327

This lifestyle model imagined by the British designer Charlotte Lee draws his inspiration from the archives of the 70s of the brand of Boston. Presented with the colors Green And Orange During the parade Casablanca Creator Charaf Tajer in April 2020, there New Balance 327 Displays a trendy and retro silhouette with optimal comfort. Its noble materials such as perforated leather, suede and nylon offer it the luxurious appearance allowing it to be connected with the universe of the Haute Couture brand.

New Balance 550

Initially released in 1989, there New Balance 550 presents an upper in leather Soft smooth and mesh perforated resting on a rubber sole premium. The silhouette was originally intended for the grounds of basketball But she failed to win in the face of the models of sneakers competition such as theAir Jordan 4 who pleased players of the time more. Must wait 2020 and collaboration with the label Aimé Léon Dore of Teddy Santis So that the retro model finds its audience. Accessible, qualitative and comfortable, the vintage silhouette multiplies successful iterations like colors Red And Green.

New Balance 990, 991, 992

The history of New Balance 990, 991 And 992 Start in 1982 when New Balance presents the 990, one of the very first pairs of mixed shoes, intended for the race sold at the price of 100$, an astronomical sum for the time. The model stands out by the quality of its materials Made In USA, her comfort incomparable and its color code gray And white become emblematic. Thanks to the successes of the first versions, the brand of Boston introduces a new model in 2006, there 992, on the occasion of 100 years of the equipment supplier. The latter is strongly popularized by Steve Jobs at Apple Keynotes. Then come a multitude of new products such as the 990V3 or the 990V5 which expand the range thanks to their technical innovations For new sneakers.

New Balance 2002R

There New Balance 2002R, originally exit in 2010, was a pair of shoes exclusively Made In USA. Unveiled via exclusive drops, the lowtop presented itself as the perfect mixture between luxury and running. But it was not until 10 years later, in 2020, that the model is experiencing international success with collaboration 2002r Peace Be the Journey of the American designer Salehe Bembury. Its materials premium, her comfort and its accessible price instantly seduce fans of sneakers of the whole world. In 2021, the equipment supplier Boston associates with the Chinese designer Yue wu To create the Redefined Future pack, commonly called Protection Pack who presents the colors Rain Cloud, Sea Salt And Phantom.

Collaborations reflecting the strong values ​​of the brand

By its history and its specialization for comfort and performance, New Balance vehicle of values ​​ofExcellency, ofquality and D'innovation. Today at the foot ofathletes like lovers ofstreetwear, New Balance was able to draw from his experience of running To open up to the marketsneakers In particular thanks to its different collaborations with different brands.

We note for example the recentssneakers In collaborations with the label Jjjound, the designer Joe Freshgoods or the New York brand,Like Léon Dore. All these models are Available for men and women on Wethenew.

Contrary to Nike or Adidas who rely on ambassadors to promote their models, New Balance is rather centered on basketball in itselfdesign and thespecificities shoes techniques. By linking the use of premium materials, mix of successful colors and the adaptation of trends to its models, New Balance is today a brand rooted in the community sneakers : Available for men and women!