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AIR JORDAN 1, the emblematic silhouette of the JORDAN BRAND
THERE AIR JORDAN 1, a strong history model
There Air Jordan 1 High... maybe the most emblematic silhouette in history (except for the Air Force 1).
True symbol of hip-hop and sporting culture, the history of the iconic shoe of Michael Jordan is matched only by its popularity. Acclaimed by both amateurs and neophytes, the Air Jordan 1 is simply what is called a " must-have ». And his story does not stop there: the Jordan Brand declines his mythical pair in two versions which are today a thunderous success: the Air Jordan 1 Mid and the Air Jordan 1 Low ! Portable with any type of clothes, both skirts and dresses for women or slim and wide pants for men, the Air Jordan 1 has been regularly available over the years. A classic with many lives, from the store Union Los Angeles has Travis Scott, many actors in culture sneakers were entitled to have a version bearing their image! Men, women: This shoe has conquered the hearts of all generations through iconic collections and collaborations. Intended for the parquet floors of Nba, THE Air Jordan Quickly knew how to grab the codes of "streetculture" to become a real fashion phenomenon. There are ever more striking reinterpretations of retro basketball from Nike.
A B-Ball sneaker in advance on his time
The sneaker is from basketball lessons. Created in 1985 by Peter Moore, very famous designer also known to be the creator of the Equipment range from Adidas, this pair is made up of an architecture and a design close to the Air Force 1. It is the very first pair to have been marketed by the brand Air Jordan co-created by Michael Jordan And Nike. Still far from the logo Jumpman, we still find on the time model the famous winged ball more commonly called "Jordan Wings "which served as a signature. In terms of performance, the technology Air of Nike team since 1985 the sole in order to obtain maximum comfort and support as well as reinforced protection at the ankle. Declined in 3 colorways, white, white and red, black and red, this pair appeared like a UFO with its leather upper and its look never seen for the time.
The history of the model of NIKE AIR JORDAN 1 with the NBA
For anecdote, the first red and black version called Bred From this silhouette was not authorized on the courts by the NBA. This did not respect the championship dress code. Michael Jordan therefore received a fine of $ 5,000 for each appearance with the Air Jordan 1 on the ground. Nike paid each fines and used this controversy to promote the model. What we know less is that Michael Jordan Taken some time before accepting this version of his signing sneaker. He found that the colors chosen evoked those of the devil ... leaving this bad first impression behind him, it is with the Air Jordan 1 that "His Airness" won the title of Rookie Of the year, participated in his first slam Jam Contest and offered his team one of the best seasons in its history!
AIR JORDAN 1: 3 modCults
Initially, the sneakers signatures of Jordan signed Nike releases in 1985 will be available in edition High with emblematic colors like the Chicago, in the colors of the Michael Jordan : THE Chicago Bulls. Made exclusively in South Korea, the colors Bred, Black Toe, White/Black The launch course of the Signature collection will follow and will be worn by MJ itself during the 1985/1986 season of the NBA championship. In parallel, several sneakers to the different colors will be revealed by Nike : there Royal Blue, there Shadow, there A C and the Natural Gray who will experience an exclusive reissue in 2021. Although these colors were not worn in the field, they will have a dazzling success thanks to the various advertising campaigns and will establish themselves as real must-have of culture sneakers. A Metallic Pack will be unveiled later and will introduce the Air Jordan 1 Low to the general public. In 2020, the Metallic collection will be resumed on the Air Jordan 4 from 1989. It was not until the early 2000s to see Retro editions appear which will reintroduce colorways OG In a whole new Shape, the Air Jordan 1 Mid. It will quickly be reappropriate by the female gender and the young audience more focused than sportswear and will allow Jordan Brand to rejuvenate your audience sneakers.
THERE AIR JORDAN 1 and his collaborations
From the end of the 2000s, the Jumpman brand Collaborate with several brands and culture entities. The first of them is none other than the brand Levi's In 2008. 10 years later, the famous brand of jeans reveals the Air Jordan 4 Levi's which will be very popular with collectors. In 2014, the hype movement arrived. Hiroshi Fujiwara, brand creator Fragment Design, reveals the Air Jordan which will revolutionize the world of sneakers for ever. Taking up the color-block of the Black Toe, the Japanese artist will replace the red heel tab with an electric blue which will be the signature of the artist's label. Hightop then recognizes an unprecedented popularity and will be seen at the feet of the most influential people in culture such as Kanye West. But he is the latter's best friend, Virgil Abloh, who will really change the situation with the Air Jordan 1 High Off-White ChicagoRelease in 2017 within the collection The Ten. Real raz-in-law, the sneakers Revisited by the creator of Chicago will be the first to experience a deployment in Raffle! A year later, in 2018, it is Union L.A, an emblematic shop of Los Angeles held by Chris Gibbs which will reveal two magnificent Air Jordan 1, the Storm Blue and the Black Toe. After a collaboration with Spiderman, the creative teams of Jordan will associate with another close to Ye, the Texan artist Travis Scott On the very famous Air Jordan 1 High Retro Travis Scott And its emblematic reverse swoosh which will be the signature of the Flame from 2019. A version low will follow the exit. In 2020, Jordan Brand associates with the French luxury brand Dior for two sneakers in special editions limited to 8,500 copies in the world. They have a made in Italy made with real Italian leather. Thanks to multiple collaborations, the Air Jordan 1 continues to be renewed over time and managed to please people foreign to the movement Jordan.
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