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Converse
CONVERSE, A story, a timeless model
CONVERSE For men and women: the origins
Converse, the emblematic basketball of a whole generation! Created in 1908 by Marquis Mills Converse, the brand is at the origin of the non -slip rubber soles. According to legend, it is by falling from her staircase that Marquis Mills Converse decides to launch shoes with a sole by rubber.
After the city models and the boots, the brand is quickly diversifying and launches on the sports market. The brand hires a player basketball named Chuck Taylor As a salesperson and released in 1917 the Converse All Star. A basketball shoe that will become in the following years, legendary. Following this, in 1932, Converse Prints the name of Chuck Taylor on the model of the model, decorated with a blue star, marking the birth of the Converse Chuck Taylor All Star.
Basketball CONVERSE Chuck Taylor: a SNEAKERS MYTHICAL
When we think Converse, We think Chuck Taylor. The former basketball player committed as a salesperson gives his name to the iconic model of the brand. A rising base in fabric or in leather and an blue star on white background At the level of the interior ankle made the renown of this emblematic pair.
Declined in bass rod but also in many colors or through different subjects, the Chuck Taylor 70 has become the darling of the public. It is also she who is mostly the subject of collaborations between brands and Converse. The All Star even became the ally of almost all styles. Whether with wide pants that will fall on the sneaker, shorter pants that will reveal the whole silhouette of the shoe or tightened pants with a low -up model, the Converse Chuck Taylor will marry all outfits and all situations.
Become completely iconic In the world of sneaker, this model signed Converse even inspired the greatest creators. At the house of Dior, the sneaker B23 resume the curves of the Converse Chuck Taylor.
CONVERSE RUN STAR HIKE : The new basketball CONVERSE For thick sole women
Born in 2019, there Converse Run Star Hike very quickly imposed itself as a must have. Inspired by the timeless Chuck Taylor 70, this new model comes from a collaboration between Converse and the Irish creator JW Anderson. There Run Star Hike Take the curves of the emblematic silhouette Converse, With a few details. The high stem is still present, but the sole is much thicker. A CRANTED OUTSOLE Spread over the entire length of the sole also appears and brings relief to the whole.
Become very trends, these sneakers were initially produced in black and white, before being available in multiple colors from beige to the brown through floral patterns. In version high Or low.
Symbol of BASKETBALL And culture
During WWII, Converse Provides the army in shoes and it was from the 1960s that the All Star took a completely different gallon. Becoming the shoe of cinema and rock stars, she puts James Dean During the filming of the "fury of living" and contributes to giving this pair a young and rebellious image. Elvis Presley, Mick Jagger and later Kurt Cobain have also supported this image. New more colorful variations will then see the light of day as the model is democratized.
At the start of 80 years, the brand will sponsor basketball players like the very famous Magic Johnson. But the new firms like Nike And Adidas shade Converse And, in 2001, the company was bankrupt ... it is its always competitor, Nike, which will buy the brand in 2003.
Collaborations CONVERSE Unpublished: OFF-WHITE, AMBUSH, Chinatown
Converse comes back in fashion and regains its status as a pair of youth at the beginning of 2000s. Nike is based on iconic collaborations to amplify the influence of Converse. We saw twice Virgil Abloh, former artistic director of men's collections Louis Vuitton, completely rethink the Converse Chuck Taylor All Star 70. The first version is adorned with a completely transparent cage giving way to infinite style customization. The second silhouette is more classic with the affixing of typographies Off-White And the recall of the famous motif of the brand on the sole. Nike do not hesitate to use the Converse To create a direct link with the world of luxury. It is quite natural that we see a surprising collaboration between the house appear Ambush And Converse. Yoon Ahn, founder of the Japanese label, offers us a technical and modern approach by revisiting the Converse All Star 70. We thus find a white silhouette made up of style panels techwear and the affixing of the logo Ambush on the heel.
After Ambush, It is always in luxury that Converse was looking for inspiration. The brand founded in 1908 called on the artistic director of Dior Homme, Kim Jones, to design a new model for inspirations vintage. Always in the spirit of the Chuck Taylor 70, the former stylist of Louis Vuitton added a TPU cage Transparent and a wave effect above the sole giving the impression that it is offset. Finally, the name of creator Kim Jones appears in particular on the tongue.
But the brand is not only interested in the world of luxury, it is above all the culture of streetwear who consolidates his fan base sneakers. Nike gives the opportunity to the American label Chinatown Market to revisit the classic model Converse with once again the All Star. The American brand is revolutionizing the model by integrating a UV technology. The white upper gives way to daylight to a magnificent purple color and rose Fushia. The brand now belonging to Nike also worked several times with Carhartt on collections of sneakers to vintage gaits including in particular the Fast Break Ox Pro, there One Star Ox Pro and the Chuck Taylor 70 Hi. Through its history, influences and collaborations, Converse is today one of the essentials of the world of the sneaker !
CONVERSE LIKE BOYS
Associated since 2009, Comme des Garçons And Converse have signed one of most striking collaborations in the 2010s. Released in 2009, the pair imagined by the two entities reveals a small red heart on its side panel. This timeless was then revisited and has become a real phenomenon from 2015.
Commercial success for several years, the Chuck Taylor 70 x CDG posted it Big eyes red heart, characteristic of the Japanese fashion label, just above the sole. Over time, Several variations appeared in the joint collection of the two brands. The big red heart half cut by the sole has at times gave way to a Line of several little hearts which follow the sole. On blue and gray models, the red heart has even turned into black Heart, Bringing sobriety. Conversely, a version with the bright red sole exists, giving power to the model, whether in version high or version low.
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