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The New Originals
The New Originals : an authentic brand
Founded in 2015 in Amsterdam by Rizky Lasahido, Maru Asmellash And Eben Badu, The New Originals is a brand that designs clothes streetwear durable, functional and aesthetic, intended for creatives.
Before becoming a brand in its own right, The New Originals was born in 2011, when a group of friends decides to animate a blog and organize evenings under the name of TNO SoundSystem In the Nights scene Amstellodam. From this cultural world combining mode, music and art, a strong identity is created and still symbolizes today the DNA of the brand.
Unpublished collaborations
The slogan of Tno is embodied in its emblematic logo of 9-DOTS, inspired by an enigma consisting in connecting nine points by four straight lines. The solution: Get out of the frame. This metaphor has become the signature of the brand. She encourages everyone to explore their creativity without limits or borders.
The creativity of the brand is represented by its collaborations with cultural artists and institutions, such as the festival SMIB x TNO Fest and TNO Milkshake Farmers.
The New Originals : essentials
The brand gives importance to the parts thought for performance and self -expression, mixing modern cuts, resistant materials and a unique graphic touch.
Among the flagship silhouettes, we find the minimalist t-shirts with the 9-DOTS logo, the Boxy Hoodies, or even the sweatshirts and pants inspired by the Workwear. The colors go from black, navy blue, more assertive colors such as electric blue.
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