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New Balance 2002R
NEW BALANCE 2002R: The silhouette Favorite aficionados
NEW BALANCE 2002R: the new hype
New Balance is founded in 1906 by William J.riley, A shoemaker of Boston which sets itself with the aim of helping people suffering from feet problems by developing Orthopedic sole who offered a best support At the level of the plantar vault. The brand is known internationally for its comfort and his quality in the 1960s when it decides to integrate the market shoes running. The brand is distinguished from its competitors thanks to the tailor -made manufacture of its soles, its particular attention to the choice of the materials used which are deemed to be higher than those of the market as well as the finishes and details on the different empries during manufacturing, which is originally Made In USA. It was in the 1980s that the equipment supplier decided to turn to the fields of basketball with her New Balance 550 But remains very well known thanks to the quality of its models made for the race such as the Super Comp which will inspire the designer Charlotte Lee for the design of the New Balance 327. The capital "N" brand stands out for the maintenance and stability of its silhouettes originally created for a sporting activity. Over the years, she has acquired significant expertise in technologies used for its models such as New Balance 992 strongly popularized by Steve Jobs, founder ofApple. The American equipment supplier continues to reinvent his image by collaborating with new designers such as Joe Freshgoods Or Jjjound on its range New Balance 990.
NEW BALANCE 2002R for men and women: a late success
In 2010, the American designer Andrew Nyssen reveals the New Balance 2002, a model running premium that wants to be high -end and therefore Made In USA. She will be marketed at a price of $ 250, which makes her, one of the most expensive sneaker in the history of New Balance. The silhouette will meet a niche success but will not be able to seduce the general public. The pair will still be considered the perfect shoe by Ronnie Fieg in person. The creator of the label Kith even declared that the cushioning system in gel Over the entire length of the sole was a suspension worthy of a luxury car. The shoe moodboard was also inspired by Bentley sedans as well as hublot watches. You have to wait until 2020 and a certain Tetsuya Shono To see the renewal of the silhouette. Product Line Manager for New Balance Japan, Shono is an old footwear designer who leaned over the commercial flop in the international New Balance 2002 who had been able to find his audience in Japan. He then decides to conceptualize a prototype which takes up the original upper but which swaps the midsole in gel over the entire length of the midsole for that of the New Balance 860v2, a sole N-ergy which only has gel on the heel. This is how the New Balance 2002R that we all know. The Japanese designer will add the "R" to signify that the 2020 model was the "retro" of that of 2010 like the names of the reissues of Jordan Brand. One of Shono's decisive choices was to relocate manufacturing in Asia instead of the initial Made In USA. The cost of the workforce being cheaper, the launch price will undergo a huge drop from $ 250 to $ 130, to the delight of amateurs New Balance.
NEW BALANCE 2002R: exceptional collaborations
For the international launch of the model, New Balance decides to associate with Salehe Bembury. Former label designer Yeezy, the New York artist was the vice-president of the department sneakers And footwear for men from the haute couture house, Versace. The fruit of this collaboration will give the New Balance 2002r Peace Be the Journey, A pair that draws his inspiration from the Famous Antelope Canyon located in the South West of the United States. The fruitful partnership will continue in 2021 with the New Balance 2002r Water Be the Guide Which takes up the colors of the Havasu falls in theArizona in aquatic and desert tones.
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