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Yeezy Boost 350 V2
Other collections
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YEEZY BOOST 350 V2, MORE THAN A PAIR OF SNEAKERS, AN ICON
THE RISE OF KANYE WEST IN FASHION
Rapper, producer, designer, a great lover of fashion and art, Kanye West is what you would call a complete artist. Having always wanted to create products under his own name, he began his rise by collaborating, with varying success, with several streetwear brands: Bape or Nike for example. Forward-thinking to the end, he also teamed up with Louis Vuitton on a series of sneakers. It is worth noting that Virgil Abloh, who would go on to be artistic director of the Paris fashion house, was none other than the American rapper's former right-hand man. Unsatisfied and frustrated by these various collaborations, it was in 2015 that he crossed paths with the sports brand Adidas, ready to offer him not a simple collaboration but the creation of a joint entity in the manner of Nike and Jordan. From that meeting was born the brand Yeezy, now unavoidable in the world of streetwear and the sneaker.
YEEZY 350 & YEEZY 750, THE START OF THE SUCCESS
This far-reaching collaboration first gave life to the silhouette of the Yeezy 750. Closely resembling the Nike Air Yeezy II, a sneaker from the previous partnership with Nike, the model, released in an extremely limited edition, created a buzz and quickly stirred the crowds. On the back of that first success, Ye, as the rapper likes to be called, went again and unveiled the model that would be the most sought-after and popular of his whole career as a footwear designer, the Yeezy Boost 350.
With its futuristic and aerodynamic design, the pair very quickly established itself as the unavoidable silhouette of recent years. It played a large part in popularising the limited-edition sneaker system we know today, with hand-picked retailers and a raffle system to win the right to buy your version of the model.
Adidas and Kanye West have bet heavily on silhouettes such as the very futuristic Yeezy Boost 380, but also on shoes with a dad-shoe look such as the Yeezy 500, or the Yeezy 700. More recently, however, the duo's attention seems to have turned to models described as slip-ons, such as the very popular Yeezy Slide or the Yeezy Foam RNNR .
YEEZY BOOST 350 V2, THE FULFILMENT
In the wake of that, in 2016, Kanye West unveiled a second edition. Updated and modernised, the silhouette broadly keeps the same lines as its earlier version. Soberly named Yeezy Boost 350 V2, the architecture of the pair is slightly re-imagined, wider, with more curves, more generous in short. This sneaker drove the point home further and the pair established itself as the most popular limited-edition model ever released. With a design just as forward-thinking as the previous version, it is built on an inner bootie in Primeknit resting on a sole fitted with Adidas's Boost technology. Since its release, the Yeezy 350 V2 has come in many colourways: Zebra, Beluga, Bred, Triple White…
Seen as a visionary by all his peers, Kanye West is today one of the most influential creators in the world. Every new release is an event. A new benchmark among fashion and sneaker fans, already a classic despite its recent release, it will be impossible for you to miss the silhouette of the Yeezy 350 V2, already widely taken up by an ever wider audience.
HOW DO THE YEEZY BOOST 350 V2 FIT?
As for the Yeezy 350, we advise going half a size above your usual size on every model. For example, if you take a 40 EU, we advise going for a 40 2/3 EU. The front of the foot can often be slightly compressed by the Primeknit, which is why we recommend half a size up. That lets you enjoy the comfort and that “bootie” feel so appreciated by Yeezy fans.
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