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New Balance 550, The renewal of a classic

New Balance 550 For women & man: her story

New Balance is created in 1906 by William J.riley, a shoemaker of Boston which sets itself with the aim of helping people suffering from feet problems by developing orthopedic soles which offered a best support At the level of the plantar vault. The brand is known internationally in the 1960s when it decided to integrate the market of shoes running.

After successfully successfully racing such as the New Balance 990, the equipment supplier decides to tackle the basketball with the 550 in 1989. This new silhouette B-Ball Fits in the models of classic sneakers from the 80s with a premium leather construction and a rubber sole. Must wait 2020 so that the design Vintage is a whole new success near the community sneakers, like the new New Balance 550 White Green.

Trendy collaborations for this sneakers

In full revival during the year 2020, New Balance decides to relaunch his model retro Through collaboration with the label Aimé Léon Dore by Teddy Santis on the pack Basketball Oxford Within the collection Uniform Program. New York designer reworked the silhouette by providing her with treatment beige on the sole and laces, giving it an aged look that will seduce all lovers of sneakers. Collaboration will have a resounding success in the sphere sneakers and will be renewed on the most emblematic models of the brand such as the New Balance 991 to design Made in UK.  

In the same spirit, collaboration with the sports agent Rich Paul resumes a color code similar to Tones creams and sky blue which offers him a look of luxurious relic frozen in time for a style that pays homage to his legacy from the 80s.

Towards the generalization of the model?

Are we going to know a fate similar to the Nike Dunk Low ? This is one of the questions for the moment unanswered. Indeed, by its adoption of the general public and its trendy side, the New Balance 550 could quite be available in multiple colors. New Balance Could also make the choice to keep some form of exclusivity, as it is currently the guy with very low quantities, explaining prices with sometimes very high resale.
By meeting the growing demand on the New Balance 550, the mark of Boston could establish itself as a brand that can compete with Nike on the sneakers and general sneakers.
With the appearance of the two colors Syracuse And A C, the firm seems to want to be inspired by the most trendy colors of the moment, whether for both men and women. With the arrival of new models such as the New Balance 2002R and the New Balance 327, the American equipment supplier aims to conquer a younger audience but continues to offer special editions on its legendary models like the New Balance 992

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