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New Balance 740
Other collections
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NEW BALANCE 740: an emblematic model of the 80s
Founded in 1906 at Boston by William J. Riley, New Balance has imposed itself as a global reference thanks to its expertise in the comfort, stability and quality of manufacture of its sneakers. First specialized in orthopedic soles, the brand was oriented in the 1960s towards running and quickly won the confidence of athletes thanks to its innovative models. In the 80s, New Balance chooses to diversify its offer and turns to the basketball And it is in this context that the New Balance 740, a cult silhouette today.
NEW BALANCE 740: The inheritance of basketball
Launched in the early 80s, the New Balance 740 is designed to meet the needs of professional basketball players. With its premium leather, its padded collar and its intermediate sole, it combines support, stability and comfort, essential characteristics on the floors. It is especially the arrival of the legendary James Worthy, player of the Los Angeles Lakers, who propels the model to the front of the stage. First player Nba to sign a sponsorship contract with New Balance. He becomes the iconic ambassador of the 740, who will be nicknamed the “Worthy Express”.
NEW BALANCE 740: an iconic sneaker
More than a simple sports shoe, the New Balance 740 is today a cultural icon. The silhouette symbolizes a golden era of basketball. Just like the 2002R, there 530 and the 550, she also stands out as an authentic alternative for enthusiasts of sneakers who are looking for a rare pair, vintage And steeped in history.
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