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New Balance 740
NEW BALANCE 740 : AN ICONIC MODEL OF THE 80S
Founded in 1906 in Boston by William J. Riley, New Balance has established itself as a world reference thanks to its expertise in the comfort, stability and manufacturing quality of its sneakers. Initially specializing in orthopedic insoles, the brand moved towards running in the 1960s and quickly gained the trust of athletes thanks to its innovative models. In the 1980s, New Balance chose to diversify its offering and turned to the basketball and it is in this context that the New Balance 740, appears, a silhouette that is now cult.
NEW BALANCE 740 : THE LEGACY OF BASKETBALL
Launched in the early 1980s, the New Balance 740 is designed to meet the needs of professional basketball players, unlike a silhouette like the 204L which is more inspired by the running. silhouettes. With its premium leather, padded collar and midsole, it combines support, stability and comfort, essential characteristics on hardwood floors. It was above all the arrival of the legendary James Worthy, player of the Los Angeles Lakers, which propelled the model to the forefront. First NBA player to sign a sponsorship contract with New Balance. He becomes the iconic ambassador of the 740, which will be nicknamed the "Worthy Express".
NEW BALANCE 740 : AN ICONIC SNEAKER
More than just a sports shoe, the New Balance 740 is today a cultural icon. The silhouette symbolizes a golden era of basketball. Just like the 2002R, the 530 and the 550, it also stands out as an authentic alternative for sneakers enthusiasts who are looking for a pair that is both rare, vintage and loaded history.
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