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Casablanca
Other collections
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Casablanca : casual French luxury
Casablanca is not a luxury brand like any other. Casablanca is a contemporary fashion house founded in 2018 by French-Moroccan designer Charaf Tajer. Before launching Casablanca, Tajer had already cut his teeth in the world of streetwear by co-founding the Parisian brand Pigalle alongside Stéphane Ashpool. The aim of Casablanca is to merge the elegance of high-end ready-to-wear with the comfort of sportswear, while offering colorful and sunny pieces accessible to an international audience.
The clothes Casablanca quickly attracted many celebrities and were seen worn by personalities like A$AP Rocky, Rihanna, Booba, Koba LaD, Achraf Hakimi and Fally Ipupa. In 2020, the brand Casablanca is named a finalist for the prestigious LVMH prize, confirming its status as a rising house in the French luxury landscape.
To go further with its brand, Charaf Tajer has set up a notable collaboration between Casablanca and New Balance, giving rise to several models of sneakers iconic models like the 327 and the XC-72, available in colors inspired by its Moroccan heritage.
The best pieces Casablanca
The key word of Casablanca is casual elegance. Through its collections, the house Casablanca offers clothing with vibrant prints in shades that range from coral to emerald to off-white andorange solar. Among the brand's best sellers, we can undoubtedly cite the silk shirt Casablanca. This shirt features exclusive patterns inspired by travel and the Mediterranean, becoming a true symbol of the brand. We can also mention the terrycloth tracksuit and the colorful linen suit, two classic pieces which take up the sportswear-chic DNA specific to Casablanca.
The parts Casablanca have the particularity of being able to be worn both in a casual context and on a more dressy occasion thanks to their refined look. The clothes Casablanca therefore go perfectly with a pair of New Balance, of Nike or even sneakers luxury type Common Projects.
In the manner of a Jacquemus or even from home AMI Paris, Casablanca, driven by the vision of Charaf Tajer, has made a name for itself in less than ten years in fashion culture and sneakers on a global scale.
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