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New Balance 991
NEW BALANCE 991: A TECHNICAL AND COMFORTABLE TRAINER
The 991 is the fruit of 12 years of innovation within the technical teams at New Balance. Presented in 2001, it is the first pair of the 99X range to receive a brand-new sole fitted with the ABZORB cushioning, which runs from the heel to the front of the outsole. This new technology rests on a shock-absorbing foam that holds the energy created by contact with the ground and redistributes it for optimal comfort. The sole is completed by an outsole with Ndurance rubber cushioning, which delivers excellent bounce. The aerodynamic silhouette was presented in the legendary Greycolourway, the signature of NB's running models. The particular feature of the 991 rests on its exclusively Made in UK build. It is made in the factories of Flimby in Cumbria, in the United Kingdom, which has the effect of guaranteeing the quality of execution of the 991 models. Its premium European build stands apart from the Asian production that models such as the New Balance 550may have. Seen as a timeless classic, the model would be the subject of many collaborations, including those with Paperboy Paris, Patta of Amsterdam and Slam Jam in Italy.
NEW BALANCE 991: WHAT DIFFERENCES WITH THE 990 & 992
It was in 1982 that the Boston brand established itself as the number 1 brand in the world of running trainers and acquired the identity we know today, notably thanks to the appearance on its shoes of the emblematic side “N” logo designed by Terry Heckler. It is in that context that the Boston brand unveiled the New Balance 990, the first shoe of the brand to be sold at the price of $100(which represents $273 in 2022). It stood out through the exceptional quality of its materials and its grey colour code, which set it apart from the competition's trainers, which offered models with fluorescent and neon touches. The identity of New Balance was then created and would mark the world of the sneaker forever. That minimalist look has been taken up by contemporary models such as the New Balance 2002R and its collection Refined Future, nicknamed Protection Pack, imagined by the Chinese designer Yue Wu. The brand with the capital N also tries to reinvent itself through collaborations with labels such as Casablanca on the New Balance 327. The 99X range was made popular by Steve Jobs, the founder of Apple, who was fond of the models and wore them at his emblematic Keynotes. The philanthropist loved the comfort and the versatility of the product. He would be so won over by the model that some rumours suggest he was involved in the creation of the New Balance 992 with its Made in U.S.A. build.
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