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New Balance 992
NEW BALANCE 992: the icon of a whole culture
NEW BALANCE 992: 100 year old basketball
It all started in 2001 with the New Balance 991 which marks a turning point in the history of the supplier with the introduction of the cushioning Abzorb, a foam that absorbs and dissipates the energy generated by the contact of the foot with the ground. This model was strongly popularized by Steve Jobs, founder of Apple. Lovers of silhouette, the visionary often wore the model especially during his keynotes including that of January 2007 where he presented the very first iPhone to the world. But on the occasion of the 100th anniversary of the supplier, the creative team of New Balance decides to offer a facelift to New Balance 991 which would allow Jobs to fully embody its innovative side with a show at the cutting edge of technology like its inventions. It is in this context that the New Balance 992. Exclusively Made In USA, she has a whole new sole Abzorb SBS for unequal comfort and cushioning in the spectrum of sneakers. A rumor even evokes the fact that Jim Davis, owner and president of New Balance, specially asked for advice from Steve Jobs for the design of the shoe. You could see the latter with its emblematic outfit: black turtleneck, slightly faded blue jeans and pair of 992 Gray on the feet. It will be the most expensive basketball to produce the history of NB and its range New Balance 990.
NEW BALANCE 992: a DESIGN RETRO But trendy
The production of the shoe was stopped in 2010. It will be necessary to wait until 2020 To see the first retro editions appear which will benefit from a small improvement: the insole Ortholite. In full frenzy of the dadshoe, the 992 appeals to a new audience, younger, more fashionable and which is fond of retro silhouettesrunning like the New Balance 2002R. To mark the occasion, the equipment supplier Boston Then decides to associate with several emblematic entities of the Sneaker Culture around the world to celebrate the return of the 2006 silhouette. In February 2020, on the occasion of Valentine's Day, the firm called to the artistic director, Joe Freshgoods and his creative label, don be mad to offer us the collection "No emotions are emotions"and its 992 over -repeated"Anatomy of a Heart"which is inspired by the structure and the color code of the human heart. It will be released exclusively in Chicago during the NBA All-Star Weekend. A few months later, the label of streetwear Japanese Wtaps founded by Testu nishiyama will offer us its version of the sneaker to military inspirations, exclusively out in Japan. There follows a special collaboration with the Canadian creative label, Jjjound by Justin Saunders on a pack of two 992, an edition Brown and an edition Green. France is not to be outdone since in October 2020, the Parisian label Fy7 studio of Younes Bendjima Unveils an unprecedented version of the 992 which draws its inspiration from the architecture of the south of Algeria, the country of origin of the creative. It will be released in just 250 copies. The Parisian restaurant PAPERBOY PARIS will also be entitled to his collaboration which brought on the theme of the egg to the flat, in reference to the breakfasts that the establishment offers.
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