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New Balance 992
NEW BALANCE 992: THE ICON OF A WHOLE CULTURE
NEW BALANCE 992: THE TRAINER OF THE 100 YEARS
It all starts in 2001 with the New Balance 991 , which marks a turning point in the brand's history with the introduction of the ABZORBcushioning, a foam that absorbs and dissipates the energy generated by the contact of the foot with the ground. This model was widely popularised by Steve Jobs, the founder of Apple. In love with the silhouette, the visionary often wore the model, notably during his Keynotes, including the one in January 2007 where he presented the very first iPhone to the world. But for the 100th anniversary of the brand, the creative team at New Balance decided to give a facelift to the New Balance 991 that would let Jobs fully embody his innovative side with a shoe at the cutting edge of technology, in the image of his own inventions. It is in that context that the New Balance 992was born. Exclusively Made in USA, it has a brand-new ABZORB SBS sole for comfort and cushioning unmatched across the sneaker spectrum. A rumour even suggests that Jim Davis, the owner and chairman of New Balance, specifically asked Steve Jobs for advice on designing the shoe. You could spot the latter in his emblematic outfit: black turtleneck, slightly faded blue jeans and a pair of 992 Grey on his feet. It would be the most expensive trainer to produce in the whole history of NB and of its New Balance 990range.
NEW BALANCE 992: A RETRO BUT ON-TREND DESIGN
Production of the shoe was stopped in 2010. You had to wait until 2020 to see the first retro editions appear, benefiting from one small improvement: the Ortholiteinsole. In the full frenzy of the dad shoe, the 992 won over a new audience, younger, more fashion-focused and fond of retro running silhouettes such as the New Balance 2002R. To mark the moment, the Boston brand then decided to team up with several emblematic names of sneaker culture worldwide to celebrate the return of the silhouette of 2006. In February 2020, for Valentine's Day, the firm called on the artistic director Joe Freshgoods and his creative label Don't Be Mad to give us the collection “No Emotions Are Emotions” and its 992 nicknamed “Anatomy of a Heart”, which draws on the structure and the colour code of the human heart. It was released exclusively in Chicago for the NBA All-Star Weekend. A few months later, the Japanese streetwear label WTAPS founded by Tetsu Nishiyama would give us its version of the sneaker with military inspirations, released exclusively in Japan. Then came a special collaboration with the Canadian creative label JJJJound of Justin Saunders on a pack of two 992s, a Brown edition and a Greenedition. France was not left out, since in October 2020 the Paris label Studio FY7 of Younes Bendjima unveiled a previously unseen version of the 992 that draws its inspiration from the architecture of southern Algeria, the designer's country of origin. It was released in only 250 pairs. The Paris restaurant Paperboy Paris also got its own collaboration, on the theme of the fried egg, in reference to the breakfasts the place serves.
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