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Onitsuka Tiger
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An emblematic sports shoe brand founded in 1949 by Kihachiro Onitsuka, Onitsuka Tiger is the forerunner ofAsics. On his return from the war, the founder of the Japanese brand was convinced that sport could change people's lives, and that is how Onitsuka Tiger came into being.
For more than 70 years, this Japanese company has been blending traditional craft with contemporary innovation. With designs inspired by Japanese heritage and close attention to detail, every pair tells its own story. That lasted until 1977, when the brand became Asics and disappeared for a few years.
Sneakers made in Japan
Japanese sneakers embody the meeting of tradition and innovation. From Tokyo to Kyoto, every pair puts into practice the meticulous craft and attention to detail that characterise Japanese culture. Emblematic brands such as Onitsuka Tiger, Asics and Mizuno keep pushing the limits of design and performance, offering a perfect balance between clean aesthetics and unmatched comfort.
A pioneer of the Japanese sneaker, Onitsuka Tiger notably brings its historic models back to life through emblematic designs such as the Mexico 66. A unisex model that belongs just as much in women's sneakers as in men's sneakers.
What to wear with Onitsuka Tiger?
A historic brand, Onitsuka Tiger will fit into plenty of your outfits for a relaxed yet sophisticated style, with an urban and on-trend look. Go for jeans that fall beautifully over your pair and reveal the unmistakable Tiger Stripessignature, later taken up by Asics, while up top you can be tempted by a graphic T-shirt or an oversized shirt to stay closer still to the trends of the moment.
Explore our Onitsuka Tiger collection and take on the excellence of Japanese craft.
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