Nike X NOCTA
Nike X NOCTA: the nocturnal urban sneakers
Launched at the end of 2020, the Nike x NOCTA line marks a turning point in the history of collaborations between artists and streetwear. Conceived by the global rap artist, Drake, the collection draws inspiration from the world of the streets and the night. NOCTA referencing “nocturnal.” The idea is to represent a sneakers for those with a nomadic lifestyle, between shadow and light. By working on new silhouettes as well as on existing models like the Nike Air Force 1, Nike & NOCTA make sure to appeal to both fans of new creations and lovers of timeless sneakers.
Nike Hot Step: a signature sneaker
In 2022, the brand Nike and the artist Drake launch the first sneakers in the collection, the Nike NOCTA Hot Step Air Terra. Designed to combine performance and style, the silhouette is futuristic and quickly becomes a cult piece. Its Triple Black colorway, with an intense black, delivers a sober and powerful design, reminiscent of the pairs worn at night in major capitals. Equipped with a sole Air, premium leather and reflective details, the silhouette ensures optimal comfort and cushioning for daily wear.
Nike Hot Step 2: a new, more exclusive version
In 2024, Nike unveils a new version of their original silhouette, Nike NOCTA Hot Step Air Terra 2, in a White Chrome colorway, brighter and more elegant. Designed to pair with the streetwear NOCTA range, it confirms the status of the collaboration as a full-fledged line within the Nike ecosystem.
NOCTA: a streetwear uniform
With the Nike x NOCTA collaboration, Drake is not just looking to put his signature on a sneakers. He envisions a strong visual identity, a uniform dedicated to those who move, create, and travel.
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