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AIR JORDAN BRAND, MORE THAN A BRAND, A REFERENCE
MICHAEL JORDAN, LE BASKETTEUR LE PLUS TALENTUEUX DE TOUS LES TEMPS
Jordan, an iconic name for an iconic brand. To fully understand what the brand represents, you need to know the man behind its foundation: Michael Jordan. Perhaps the most famous athlete in the world, the one nicknamed " The G.O.A.T » is one of the most admired sportsmen in the history of basketball, on and off the court! In 1984, at the start of what would become a more than remarkable career, he signed a sponsorship contract with the equipment manufacturer Nike. For the record, the brand at Swoosh was not the player's first choice. Wearing Converse in his university years, and more precisely the model Chuck Taylor 70, Michael Jordan souhaitait être sponsorisé par la marque étoilée... Ne le jugeant pas assez « prometteur », celle-ci refuse. Nike fait alors une offre au jeune sportif, qu'il décide de décliner, avant de tenter sa chance chez le concurrent de longue date : Adidas. Not being satisfied with the German brand's proposal, he finally accepted that of the German brand. Beaverton. Nike était en effet revenu à la charge avec une offre que le futur Hall of Famer could not refuse: $2.5 million over 5 years, the creation of a clothing line in his image and the payment of royalties for each item sold — from shoes to clothing and accessories.
AIR JORDAN 1, AIR JORDAN 3, JORDAN 4, ICONIC SILHOUETTES
In 1985, the first silhouette of this partnership is born, the Air Jordan 1. It immediately experienced resounding commercial success, fueled by the controversy that the model created in the field: each time MJ wore the pair in a match, he was fined 5 000$ for violation of the clothing policy of the NBA. A fine that Nike réglait sans sourciller face à la popularité de ces baskets au coloris noir et rouge interdit, le fameux « Banned ».
A second model was released a year later, but its success was more mixed, due in particular to an excessively high price resulting from being manufactured by hand in Italy. For the Air Jordan 3, it is Tinker Hatfield which takes up the design de la paire suite à l'échec du deuxième opus et aux envies de départ de Michael Jordan. At Nike since 1981, the footwear designer behind the Air Max 1 is entrusted with a most important mission: to convince the growing star of Chicago Bulls to continue the adventure. The third edition of the signature model at Nike comes out 1987, introduces the logo Jumpman and the inscription “ Flight », and immediately seduces. Hatfield then imagines the most emblematic pairs of the collection like the Air Jordan 5 or even the Air Jordan 6...
A real success, the agreement took a completely different turn a few years later since the athlete creates his own brand at Nike in 1997. A fact which marks the history of sport, making him the highest paid sportsman in the world. This is how Air Jordan sees the light of day. More than 100 shoe models will emerge from this association, available from 36 to 49 in all sizes, in men's, women's and junior (GS) versions. More recently, the Jumpman brand s'appuie sur plusieurs silhouettes phares pour façonner les tendances. We note the multiplication of colors of its very trendy Air Jordan 1 Mid, several reissues Retro of the iconic Air Jordan 1 High — of the University Blue at the Chicago — as well as numerous editions of the Air Jordan 1 Low. Other silhouettes like the Air Jordan 11 and the Air Jordan 4 are revisited in Retro for several years — White Cement, Military Blue, Black Cat or Bred Black-Red — et ne cessent de gagner en notoriété auprès des amateurs de baskets rétro.
OFF-WHITE, TRAVIS SCOTT, KAWS, UNIQUE COLLABORATIONS
Today among the brands of sneakers the most coveted, Jordan Brand, a subsidiary of Nike, n'hésite pas à décliner ses modèles en réalisant des partenariats d'envergure. For example, the Air Jordan 1 Retro High in collaboration with the late Virgil Abloh and Off-White, with Dior or even that of the film Spider-Man, paying homage to the legendary Marvel hero. This is the full impact of the brand of “ His Airness »: it sponsors basketball players and their teams, invests in films and artists, dictates trends in urban culture and maintains a partnership with the PSG since 2018 — the sports planet and the fashion planet united under the same logo. Finally, we note the now legendary collaboration with the rapper from Houston, Travis Scott. The singer revisited the iconic Air Jordan 1 in several variations — Reverse Mocha, Black Phantom, until the recent Tropical Pink and Shy Pink — doing inverted swoosh his trademark. More than a brand, Jordan est aujourd'hui un symbole universel — il suffit de voir son omniprésence, des terrains aux podiums.
BUY YOUR AIR JORDAN AT THE BEST PRICE ON WETHENEW
On Wethenew, each product of the Jumpman brand est authentifié par nos experts avant expédition : chaque article est contrôlé, quelle que soit sa valeur. Our customers know it – the average rating left in the reviews testifies – the objective is to secure each purchase, from the most accessible product to the most sought-after product. Price-wise, everything goes: the Air Jordan 4 White Cement around €235, the Retro Low du quotidien dès 175€, jusqu'aux collaborations Travis Scott which trade in four figures. Good plan: keep an eye on them Air Jordan in sales, where old colors go on sale at reduced prices as soon as the sales open — both summer sales and winter sales have some nice surprises in store. Add delivery express 48h on a wide selection, free delivery from €230 to relay points, a size guide and delivery times on each product sheet, and responsive customer service praised in customer reviews: all the lights are green to find your pair of sneakers — man, woman or junior, in Low, Mid or High — among more than 1,200 shoes Nike Air Jordan available for sale.
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