Adidas

Adidas, a brand with strong values

Adidas: a equipment supplier turned to sports performance

Adidas is founded in 1949 in Germany by two brothers ADI And Rudolf Dassler. The company is first named "Dassler" before becoming later Adidas. For anecdotal basis Rudolf Dassler Vol then on his own to create his company known as Puma. Understanding the need for the performance of sports shoes is the main motivation of the two founders. Adidas begins by producing sports shoes for football and Adidas bags, which remain the flagship products of the company. One of the first stars to wear the brand's products is Jesse Owens. He won 4 gold medals at the Berlin Olympic Games in 1936. Over the years, Adidas has become more and more present during the Olympic Games, and managed to become the brand that sponsors games in 2012. World known as the name of "three -band", Adidas later crosses a bad pass from which she will get out by renewing her image and widening her product range sneakers. 

At the origin of one of the greatest innovations in the sneakers : THE Boost

Wishing to innovate and compete with technology Air developed at Nike, Adidas develops what will become one of the most popular soles. In partnership with a laboratory specializing in the field, the German brand is developing technology Boost. Much more advanced than the old EVA sole, this innovation is perceived as a breakthrough in the history of the brand. This new technology is still used today with, for example, Yeezy Boost Created by Kanye West. Adidas ends up associating his name with younger and popular movements like that of hip-hop and begins to set up in Street culture. This is confirmed by the vast advertising campaign "Adidas All in" of its fashion branch Adidas Originals Called "All Originals resume". In 2011, the first episode of this campaign highlighted the stars like Lionel Messi or the rapper B.O.B.

Influential adidas ambassadors: Kanye West, Pharrell Williams

Today, with his many collaborations, as with Kanye West for the brand Yeezy Or Pharrell Williams for the NMD Human Race, the German brand is one of the biggest names in streetwear And remains a brand choice for all lovers of sneakers ! Indeed the brand with 3 bands and Kanye West represent one of the most prolific collaborations in recent years. There are more than a dozen models revisited by the famous rapper, stylist and American designer. Arrival as a UFO This collaboration has established itself as the reference of the style streetwear. But Adidas does not hesitate to venture into the world of haute couture with world famous and pioneer ambassadors in this sector. We can note the collaboration with Yohji Yamamoto and his label Y3 who revisits technologies from the German brand and all in the sobriety of the Japanese artist. Likewise the very famous Belgian designer Raf Simons also left his claw by signing a magnificent "Dad Shoes" with the Raf Simons Ozweego 2. Whether it is the world of haute couture, the streetwear or rap, Adidas always manages to identify the cultural codes of the sneaker and streetwear By offering us comfortable models with lifestyle style.

Adidas basketball Samba, Adidas Gazelle And adidas forum: the comeback of retro designs

Thanks to the Blokecore trend, the timeless adidas imagined for football like the Samba and the Gazelle, make their comeback. At the origins of the movement: the British football culture of the 70s, 80s and 90s which will experience a revival of popularity during the 2022 World Cup but also via multiple collaborations with entities like the Gucci house, Human Made of Pharrell Williams , Sporty and Rich by Emily Oberg and Kith by Ronnie Fieg.

Adidas Superstar basketball 

Created in 1969, the superstar is the first basketball shoe to have a full -flower leather upper for optimal comfort and resistance. This low version of the Adidas Pro Model fascinates thanks to its solid rubber toebox nicknamed the shell-toe! It will be popularized by the Hit "My Adidas" by Run-DMC in 1986. The White Sneaker then became the standard of street culture and basketball of the 80s, especially with legendary players like Kareem Abdul-Jabbar. To wear an adidas superstar, nothing better than a tracksuit retro Originals for a hip-hop look from the 80s.

Adidas NMD

In 2015, the three-strips brand draw from its archives to offer us a brand new hybrid model for the Lifestyle range. The NMD is characterized by its mesh upper which is completed by a sole Boost to TPU encryptions.

Adidas Ultra Boost

The same year, the German equipment supplier revealed to us the one who will be nicknamed "The Greatest running Shoe Ever ". The Adidas Ultra Boost Presents a primeknit upper: a advanced engineering technology that is knitted, rather than being sewn, which makes the stem light, adapted to the foot and produced with a minimum of waste. But what characterizes the silhouette is its cushioning Boost. Created by BASF (the largest industrial producer in the world), it was in 2013 that Adidas acquired patents of energy back of energy. In a NBA match, Kanye West will proudly wear the very first ultra Boost OG, just after the announcement of his new contract with the German equipment supplier. This is how sneakerheads will fall under the spell and comfort of the running. She will play the role of front door for the range Yeezy and its designs such as Yeezy Boost 350. 

Adidas Ozweego 

Archive model of the 90s, the Ozweego returns to the taste of the day, almost thirty years after its creation in 1998. It was in 2017 that the Belgian designer Raf Simmons Jète his devolved on the model running. In full trend of "Dad-Shoe", the trendy silhouette is adorned with a cushioning Adiprene, like a Yeezy 500, for more comfort and stability.

Adidas Stan Smith

Created in 1964, the Stan Smith is undoubtedly the most iconic model of the three-strips brand. Its perforated white leather upper combines comfort and durability. The one who today is an essential of the Lifestyle wardrobe was originally only a performance model created around collaboration between the tennis player Stan Smith and Adidas.