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Adidas
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Other collections
Adidas, a brand with strong values
Adidas: a equipment supplier turned to sports performance
Adidas is founded in 1949 in Germany by two brothers ADI And Rudolf Dassler. The company is first named "Dassler" before becoming later Adidas. As a anecdotal basis Rudolf Dassler Vol then on his own to create his company, known as Puma. Understanding the need for the performance of sports shoes is the main motivation of the two founders. Adidas begins by producing sports shoes for football and bags, which remain the flagship products of the company. One of the first stars to carry the products of the brand is Jesse Owens which had won four gold medals at Olympic Games of Berlin in 1936. Over the years, Adidas is becoming more and more present during the Olympic Games, and managed to become the brand that sponsors games in 2012. Worldwide known as "three -band", Adidas later crosses a bad pass from which she will get out by renewing her image and widening her product range sneakers.
At the origin of one of the greatest innovations in the SNEAKERS : THE BOOST
Wishing to innovate and compete with technology Air developed at Nike, Adidas develops what will become one of the most popular soles. In partnership with a laboratory specializing in the field, the German brand is developing technology Boost. Much more advanced than the old sole Eva, this innovation is perceived as a breakthrough in the history of the brand. This new technology is still used today with, for example, Yeezy Boost, created by Kanye West. Adidas ends up associating his name with younger and popular movements like that of hip-hop and begins to set up in Street culture. This is confirmed by the vast advertising campaign " Adidas All in »From its fashion branch Adidas Originals Called " All Originals ASSE ». In 2011, the first episode of this campaign highlights stars like Lionel Messi or the rapper BOB.
Adidas Originals' clover logo, called the trefoil, has, moreover, itself a whole story. Used on all brand products until 1997, he has been celebrating since the brand's inheritance. Replaced by the performance logo, the Adidas Originals logo is now reserved for clothes that make Reference to years from 1940 to 1980.
Influential adidas ambassadors: Kanye West, Pharrell Williams
Today, with its many collaborations, as with Kanye West for the brand Yeezy Or Pharrell Williams for the NMD Human Race, the German brand is one of the biggest names in streetwear And remains a brand choice for all lovers of sneakers ! Indeed the three-strips brand And Kanye West represent one of the most prolific collaborations in recent years. There are more than a dozen models revisited by the famous rapper, stylist and American designer. Arrival like a UFO, this collaboration has established itself as the reference of the style streetwear. But Adidas does not hesitate to venture into the world of haute couture with world famous and pioneer ambassadors in this sector. We can note the collaboration with Yohji Yamamoto and his label Y3 who revisits technologies from the German brand and all in the sobriety of the Japanese artist. Likewise the very famous Belgian designer Raf Simons also left his claw by signing a magnificent "Dad Shoes" with the Raf Simons Ozweego 2. Whether it is the world of haute couture, the streetwear or rap, Adidas always manages to identify the cultural codes of the sneaker and streetwear By offering us comfortable models with lifestyle style.
Adidas basketball SAMBA, Adidas GAZELLE And adidas forum: the comeback of retro designs
Thanks to the trend Blokecore, the timeless adidas imagined for football like the Samba and the Gazelle, make their comeback, accompanied by the Trèfle logo of Adidas Originals perpetuating the tradition of the German brand. At the origins of the movement: the British Football Culture from the 70s, 80s and 90s who will experience a renewed popularity during the 2022 World Cup but also via multiple collaborations with entities like the house Gucci, Human made by Pharrell Williams, Sporty and Rich of Emily Oberg And Kith of Ronnie Fieg.
Adidas Campus
Descendant of the Adidas Tournament imagined for the basketball, there Adidas Campus first had success with the hip-hop scene and streetwear. But it was then especially with skaters that this silhouette, designed in flexible suede and accompanied by leather three stripes, made the most sensation. Today, it is perfectly part of the Y2K trend and marries perfectly with all the 2000s looks.
Adidas Gazelle
Iconic model of Adidas, the Adidas Gazelle has gone through the years in the star of the German brand catalog since its creation in 1968. Thought to help high -level athletes achieve their objectives, it is today at the top of the most popular models in Adidas, its stem in Daim and its leather details have become iconic. To wear everywhere, and on all occasions.
Adidas Handball Spezial
Launched in 1979 for players handball, there Adidas Spezial has turned into a must for culture sneakers. Her suede stem and her rubber sole offer her a timeless retro look that makes her one of the most trendy products of the moment.
Adidas Samba
There adidas Samba is a timeless world of sneakers which is part of the Football culture of the three-strips brand. With a full -flower leather upper, the Samba offer an elegant mixture of Comfort and durability. This emblematic sneaker embodies Sports inheritance of Adidas with its distinctive details such as the three emblematic bands and the exterior sole in eraser. To pay a little more tribute to the round ball, the German firm even declined its timeless in the colors of clubs which it sponsors as Arsenal, Manchester United or the Juventus de Turin.
Perfect for a day in town or in the field, Adidas Samba combines style and functionality. Available in a variety of colors, it allows you to assert your style according to your desires of the moment. Her design classic has resisted the time test, making Samba an essential choice for all fans of sneakers and fashion lovers.
With the Samba, Add a retro touch to your wardrobe. Its rich story and its timeless aesthetic make this silhouette timeless, combining tradition and modernity.
Adidas Stan Smith
Created in 1964, the Stan Smith is undoubtedly the most iconic model of the three-strips brand. Its perforated white leather upper combines comfort and durability. The one who today is an essential of the Lifestyle wardrobe was originally only a performance model created around collaboration between the tennis player Stan Smith and Adidas. Today, the Adidas Originals Trèfle logo accompanies it in all its adventures to highlight the heritage of the brand.
Adidas Superstar basketball
Created in 1969, the superstar is the first basketball shoe to have a full -flower leather upper for optimal comfort and resistance. This low version of the Adidas Pro Model fascinates thanks to its solid rubber toebox nicknamed the shell-toe! It will be popularized by the Hit "My Adidas" by Run-DMC in 1986. The White Sneaker then became the standard of street culture and basketball of the 80s, especially with legendary players like Kareem Abdul-Jabbar. To wear an adidas superstar, nothing better than a tracksuit retro Originals for a hip-hop look from the 80s.
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