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Adidas
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ADIDAS, A BRAND WITH STRONG VALUES
ADIDAS: A SPORTSWEAR BRAND FOCUSED ON ATHLETIC PERFORMANCE
Adidas was founded in 1949 in Germany by two brothers, Adi and Rudolf Dassler. The company was first called "Dassler" before later becoming Adidas. As an aside, Rudolf Dassler later struck out on his own to create his own company, known as Puma. Understanding the need for performance in sports footwear was the main motivation of the two founders. Adidas began by producing football shoes and bags, which remain the company's flagship products. One of the first stars to wear the brand's products was Jesse Owens, who won four gold medals at the Olympic Games in Berlin in 1936. Over the years, Adidas became increasingly present at the Olympic Games, and managed to become the brand sponsoring the games in 2012. Known worldwide as the "three-stripe brand", Adidas later went through a rough patch, which it overcame by refreshing its image and expanding its range of sneakers.
AT THE ORIGIN OF ONE OF THE GREATEST INNOVATIONS IN SNEAKERS: BOOST
Looking to innovate and compete with the Air technology developed at Nike, Adidas developed what would become one of the most popular soles. In partnership with a laboratory specializing in the field, the German brand developed Boost technology. Far more advanced than the old EVA sole, this innovation was seen as a breakthrough in the brand's history. This new technology is still used today with, for example, the Yeezy Boost, created by Kanye West. Adidas eventually linked its name with younger and more popular movements such as hip-hop and began to establish itself in street culture. This was confirmed by the major advertising campaign "Adidas All In" from its fashion division Adidas Originals, titled "All Originals Represent". In 2011, the first episode of this campaign featured stars such as Lionel Messi and rapper B.O.B.
The trefoil logo of Adidas Originals, called the trefoil, also has a whole history of its own. Used on all the brand's products until 1997, it has since celebrated the brand's heritage. Replaced by the Performance logo, the Adidas Originals logo is now reserved for clothing that references the years from the 1940s to the 1980s.
INFLUENTIAL ADIDAS AMBASSADORS: KANYE WEST, PHARRELL WILLIAMS
Today, with its many collaborations, such as with Adidas x Bad Bunny, Kanye West for the Yeezy brand, or Pharrell Williams for the NMD Human Race, the German brand is one of the biggest names in streetwear and remains a go-to brand for all sneakers enthusiasts! Indeed, the three-strips brand and Kanye West represent one of the most prolific collaborations of recent years. There are more than a dozen models reworked by the famous American rapper, stylist, and designer. Arriving like a UFO, this collaboration established itself as the benchmark for streetwear style. But Adidas does not hesitate to venture into the world of haute couture with world-famous ambassadors and pioneers of the field. Notable is the collaboration with Yohji Yamamoto and his Y3 label, which reinterprets the German brand's technologies with all the restraint of the Japanese artist. Likewise, the very famous Belgian designer Raf Simons also left his mark by signing a magnificent "dad shoes" with the Raf Simons Ozweego 2. Whether in the world of haute couture, streetwear, or rap, Adidas always manages to grasp the cultural codes of sneakers and streetwear by offering us comfortable models with a lifestyle style.
ADIDAS SAMBA SNEAKERS, ADIDAS GAZELLE AND ADIDAS FORUM: THE BIG RETURN OF RETRO DESIGNS
Thanks to the Blokecore trend, timeless Adidas classics originally designed for football, such as the Samba and the Gazelle, are making a big comeback, alongside the adidas Originals Trefoil logo that carries on the German brand's tradition. At the origin of the movement: British football culture from the 70s, 80s, and 90s, which saw a resurgence in popularity during the 2022 World Cup, but also through multiple collaborations with entities such as the Gucci house, Human Made by Pharrell Williams, Sporty and Rich by Emily Oberg, and Kith by Ronnie Fieg.
Adidas Campus
Descending from the adidas Tournament designed for basketball, the Adidas Campus first found success with the hip-hop and streetwear scene. But it was later especially among skaters that this silhouette, crafted from soft suede and featuring leather Three Stripes, made the biggest impact. Today, it fits perfectly into the Y2K trend and pairs wonderfully with all 2000s-inspired looks.
Adidas Gazelle
An iconic model from adidas, the Adidas Gazelle has stood the test of time as a star of the German brand's catalog since its creation in 1968. Designed to help top athletes reach their goals, it now sits at the top of adidas's most popular models, with its suede upper and leather details having become iconic. Wear it anywhere, for any occasion.
Adidas Handball Spezial
Launched in 1979 for handball players, the Adidas Spezial has become a staple of sneakers culture. Its suede upper and rubber sole give it a timeless retro look that makes it one of the trendiest products around right now.
Adidas Samba
The adidas Samba is a timeless classic in the world of sneakers, rooted in the football culture of the three-strips brand. Featuring a full-grain leather upper, the Samba delivers an elegant blend of comfort and durability. This iconic sneaker embodies the sporting heritage of adidas with distinctive details such as the signature three stripes and gum outsole. To pay even more tribute to the beautiful game, the German company has even released its timeless classic in the colors of clubs it sponsors, such as Arsenal, Manchester United, and Juventus.
Perfect for a day in the city or on the pitch, the adidas Samba combines style and functionality. Available in a variety of colorways, it lets you show off your style however you feel in the moment. Its classic design has stood the test of time, making the Samba an essential choice for all fans of sneakers and fashion lovers alike.
With the Samba, add a retro touch to your wardrobe. Its rich history and timeless aesthetic make this silhouette a lasting classic, blending tradition and modernity.
Adidas Stan Smith
Created in 1964, the Stan Smith is undoubtedly the most iconic model from the three-strips brand. Its perforated white leather upper combines comfort and durability. Now a must-have in the lifestyle wardrobe, it was originally just a performance model born from a collaboration between tennis player Stan Smith and Adidas. Today, the adidas Originals Trefoil logo follows it on all its adventures to highlight the brand's heritage.
Adidas Superstar Sneakers
Created in 1969, the Superstar was the first basketball shoe to feature a full-grain leather upper for optimal comfort and durability. This low-top version of the Adidas Pro Model captivates with its sturdy rubber toe box nicknamed the shell-toe! It was popularized by Run-DMC's 1986 hit "My Adidas." The white sneaker then became the emblem of street culture and 1980s basketball, notably through legendary players like Kareem Abdul-Jabbar. To wear a Adidas Superstar, nothing beats a retro Originals tracksuit for an '80s Hip-Hop look.
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