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Air Jordan 1 Low
Other collections
AIR JORDAN 1 LOW: THE ICONIC LOW-TOP MODEL
THE STORY OF THIS NIKE BEGINS IN 1985
A true symbol of hip-hop and sports culture, the story of this pair is as complex as it is full of detail. Favored by both newcomers and longtime enthusiasts alike, the Air Jordan 1 is quite simply considered a must-have in the sneaker world. This silhouette, originally intended for the basketball court, was created in 1985 by Peter Moore, the very famous designer who also created the Nike Dunk that same year. Built with an architecture and a design similar to the Air Force 1, it was also the very first pair marketed by the Air Jordan brand co-created by Michael Jordan and Nike. It should be noted, however, that Michael Jordan wore the Nike Air Ship for a few months, while Nike's designers took the time to design the Air Jordan 1 we know today. Just like on the original model, it features the famous winged basketball more commonly known as the "Jordan Wings", which served as its signature.
In terms of performance, Nike's Air technology has equipped the sole since 1985 to deliver maximum comfort and support, along with reinforced ankle protection. As a side note, the first version of this silhouette, named Bred, in addition to being banned on NBA courts, was not really to MJ's liking, as he found the chosen colors quite suggestive: "They make me think of the devil," he reportedly said.
A RANGE OF AIR JORDAN 1 LOW FOR WOMEN AND MEN
While the model originally released in 1985 was a fairly high-top version, the brand with the Jumpman did not simply rest on its laurels and sought to go further in developing two complementary models. A mid-top version nicknamed Air Jordan 1 Mid would also be released in the early 2000s. Known to all, the Air Jordan 1 High features a high-top construction around the ankle. It has seen a multitude of retro reissues ever since its launch year. How can we not mention the Air Jordan 1 Retro High Royal Toe or the Air Jordan 1 High Shattered Backboards 3.0, which have made an impression in recent months.
The Air Jordan 1 Mid, offered to the public to deliver a different style while staying in line with the OG model, uses the same design but has a lower-cut construction than its big sister, with a collar that stops at mid-ankle. This version has largely been brought into the spotlight since late 2019, notably thanks to the Fearless pack and the highly acclaimed AJ1 Mid Maison Chateau Rouge. It is therefore a model that is growing in popularity and seeing releases that bring back the 1985 colorways.
The Air Jordan 1 Low, meanwhile, opts for a low-top shape, ideal for summer days or simply for those who like to switch things up in terms of sneakers. This is clearly a success for Jordan, which has managed to reflect its entire history through different versions of the model, leaving a wide choice for fans of Air Jordan 1 depending on their preferences, the seasons, and their mood of the moment.
AIR JORDAN 1 LOW: A MODEL GROWING IN POPULARITY
Since the rise of retro versions in the 2000s, Jordan had been largely focused on releasing its High model, considered the premium model in its lineup. Generally, the Mid and Low versions could be found in large quantities in shopping malls, these models positioning themselves more as entry-level versions of the Jordan 1 and as secondary models. But in recent years, the Jordan Brand has undergone a real shift and made efforts to diversify its models. More and more colorways can be seen on the Air Jordan 3 as well as the true revelation of recent years with the Air Jordan 4. The numbers confirm it as well: in 2016, out of the 40 models offered, no AJ1 Mid was part of the collection and only 4 were AJ1 Low. On the other hand, in 2019, there were 35 Mid and 17 Low among the 80 models released.
Thanks to this shift led by Nike & Jordan, we have recently been seeing more limited versions of the Air Jordan 1 Low, notably the AJ1 Low Paris as well as the many colorways of the Air Jordan 1 Travis Scott : Medium Olive, Velvet Brown, Olive, as well as the more recent Shy & Tropical Pink. In addition, retro colorways have also made their way to the low-top version, including the Royal Toe, Shattered Backboard, and UNC versions. A strong momentum much appreciated by the sneakers community, which now has a very wide choice of colors, shape, and design available to it!
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