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Signature fragrances.
Sneakers with scents. Wethenew is opening a new collection space: perfume. Rare, exclusive fragrances from the most prestigious houses. Each bottle is unique: singular, timeless, iconic.
Maison Crivelli:
Founded in 2018 by Thibaud Crivelli, this French haute perfumery house draws inspiration from sensory memories experienced around the world. Each fragrance combines noble raw materials with unexpected contrasts such as chilli and rose, leather and iris, smoked wood and salty light. A vision that is both contemporary and artisanal, boldly reinventing niche perfumery.
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Tobba:
Founded in Hong Kong in 2021 by Jasper Li and Adrian Yu, TOBBA is the olfactory expression of visual art. Each creation translates an image, texture or light into a composition crafted in France, using exceptional ingredients to create fragrances that are deep, expressive and timeless.
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Mr Micallef:
Founded in the heart of Grasse in 1996 by Martine Micallef and her husband, Geoffrey Nejman, this house is an ode to artisanal elegance. Martine, an artist at heart, designs bottles as works of art, while Geoffrey oversees the technical and creative aspects. The result: rich, refined fragrances that tell a story of Côte d'Azur heritage, oriental audacity and French savoir-faire.
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Creed:
Founded in London in 1760 by James Henry Creed, the house quickly established itself as the official perfumer to European courts. Passed down from father to son for over 250 years, it perpetuates a unique artisanal expertise and creates iconic compositions made from the rarest ingredients. From Royal Water to Aventus, each fragrance embodies timeless luxury and is instantly recognisable.
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Parfums de Marly:
Founded in 2009 by Julien Sprecher, the house draws inspiration from the art of living and refinement of the court of Louis XV, a great lover of perfumes and horse breeding. Each creation pays homage to this golden age while adopting a contemporary approach, with rich, elegant and instantly recognisable compositions. A bridge between French heritage and olfactory modernity.
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