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Signature fragrances.
From sneakers to scents. Wethenew opens a new curation space: perfume. Rare, confidential fragrances from the most prestigious houses. Each bottle is a piece in its own right: singular, timeless, iconic.
Akro
Founded in 2017 by master perfumer Olivier Cresp — the nose behind Mugler's Angel — and his daughter Anaïs, this uninhibited French house makes perfume the mirror of our daily pleasures and addictions. Its name evokes the French word « accro » (hooked) and each fragrance bottles a temptation: coffee, chocolate, tobacco, alcohol… Drawing on notes as unexpected as they are captivating — seaweed, hazelnut, cumin, whisky — and on Firmenich's exceptional palette, Akro embraces a bold, urban and unrestrained perfumery that celebrates the right to excess.
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Sora Dora:
Founded in 2021 by Quentin Dorado, this French house pays tribute to his great-grandfather, Antoine Sora Dora, a Portuguese immigrant who in the early 20th century settled in the village of Gréasque, in the south of France, where he developed a passion for plants and the jasmine of Grasse. From this family memory come bold and sincere compositions, blending gourmand richness, aromatic nuances and sensual woods. Each perfume unfolds in three phases — an opening full of anticipation, a captivating heart, a nostalgic base — making perfume an emotional art in its own right.
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New Notes
Launched in 2022 in Italy under the artistic direction of HIC Beauty, New Notes embodies a radical vision: intense perfume extracts that break the boundaries of gender, role and tradition to explore new olfactory directions. The notes, reworked and refracted, traverse divergent accords and eclectic assonances to create a disruptive alchemy, rich in nuances and contrasts. Eco-sustainable, cruelty-free and vegan, these multisensory fragrances reinvent niche perfumery with unconventional elegance.
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Liquides Imaginaires
Founded in 2011 by Philippe Di Méo and David Frossard, this French haute parfumerie house conceives perfume as a talisman, a key opening the doors to imaginary worlds. Each creation, conceived in trilogy around a theme — the soul, the blood, the skin, dreams or myths — draws from stories and legends. Presented in their amphora-bottles inspired by alchemy flasks, these mystical fragrances turn the sense of smell into a ritual and celebrate the magical dimension of perfume.
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Goldfield and Banks :
Founded in 2016 by Franco-Belgian perfumer Dimitri Weber, this Australian haute parfumerie house dared to establish Australia as a true olfactory territory. Echoing botanist Joseph Banks's first voyage in 1770, it explores rare and long-unexploited endemic raw materials: Australian sandalwood, boronia, finger lime, agarwood, marine flowers. Each creation is a sensory postcard from a specific Australian terroir, combining the raw beauty of a wild continent with the craftsmanship of French perfumery.
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