Pharrel Williams X Adidas, an emblematic collaboration
Pharrel Williams, as a fashion icon singer
Pharrell Williams is known to the general public for his music as well as his producer talents and his avant-garde style. Singer, rapper, composer, and producer, he represents the very essence of what an entrepreneurial artist is. Its style has continued to evolve and mark the industry of streetwear To the point that he is part of the list of best dressed personalities of the year 2014 according to "Vanity Fair"But the American singer was not only made known for the collaboration with Adidas. He notably founded two labels streetwear very famous, Billionaire Boys Club And Ice Cream. Close to the founder of the emblematic brand A BATHING APE, Nigo Pharrrel Williams strongly contributed to the influence of the Japanese label. It is quite natural that in 2014, he began his collaboration with Adidas, depending on the steps of other artists as Kanye West For example.
NMD Human Race, a silhouette boost REVOLUTIONARY
First, Pharrell Williams reinvents colors of different historical silhouettes such as the Stan Smith or the Superstar. But it was in 2016 that Adidas and the group leader N.E.R.D. hit a big blow in the world of the sneaker by launching the NMD Human Race. The success is immediate and Adidas is soon to decline the model in a Trail edition, with a reinforced sole. The NMD Human Race is now one of the silhouettes most appreciated by amateurs and connoisseurs of sneakers. Despite very limited quantities, Wethenew put aside the latest models that everyone is tearing himself away.
Strong collaborations: Chanel and Human Made
Luxury brands do not hesitate to grab codes of streetwear In order to capture the latest trends. Like Nike and his surprising collaboration with the French house Louis Vuitton or more recently with Dior, Adidas offers a symbolic collaboration with the house Chanel and the legendary Parisian concept store Colette. It is through his ambassador Pharrel Williams That the 3 -band brand will take a step in the world of luxury. This collaboration revolves around the flagship silhouette of the American rapper, the Adidas NMD Human Race. This sneaker limited to 500 world pairs has been distributed in the form of a in-store Raffle in the old concept store Colette Street honored Saint. All the charm of the pair lies in its sober colorway and these two embroidery on each foot, "Chanel" And "Pharrel".
But the ambassador of Adidas is not only a rapper, it is above all a designer sensitive to art and urban fashion. It is quite natural that we saw the birth of collaboration with the label Human made founded by Nigo, famous creator of A BATHING Bape. We thus find a line of clothing and a Nmd sporting a red heart -shaped logo symbolizing Human Made. You will understand Pharrel Williams And Adidas is a long love story. After having revisited classic models of the brand such as Super star, he managed to innovate to release a silhouette that gradually became a symbol of the German brand.
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