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New Era
An emblematic streetwear brand, New Era is the most iconic name when it comes to caps, bucket hats and beanies. Since its creation in 1920 by Ehrhardt Koch, New Era has set out to embody the meeting of tradition and the avant-garde. Through its caps, the brand founded in Buffalo pays tribute to the past, the future and the present of American sport.
Every piece, made with attention to detail, tells its own story and lets you express your identity while reflecting the diversity of urban culture.
The iconic New Era cap
The New Era cap is more than an accessory. It has represented the brand's timeless streetwear style since 1920. Instantly recognisable thanks to the small flag embroidered on the left side, it brings tradition and modernity together with elegance. Made to a high standard, the New Era cap offers comfort and exceptional durability.
59FIFTY
The 59FIFTY cap is a true icon of the New Era brand. After Ehrhardt and Harold Koch had grown the company through the 1930, the brand's leaders unveiled the now emblematic 59FIFTY in the 1950s. As New Era was outfitting several professional baseball franchises in 1950, the company created the 59FIFTY to give its cap a more contemporary look. It would go on to become a genuine icon, capturing the brand's heritage perfectly.
9FORTY
The 9FORTY cap from New Era has its roots in the brand's history, with the German manufacturing quality of the founder's homeland. Designed to equip American baseball players, it quickly became a more relaxed and versatile alternative to the 59FIFTY. On its introduction it answered the growing demand for softer, adjustable caps, offering a more accessible and comfortable option for everyday wear. It has since become a staple of the American brand.
MLB
Since its creation, New Era has built close ties with Major League Baseball (MLB), the professional baseball league in the United States. In 1996 New Era took on the role of official supplier of caps for every MLB franchise. But the brand's relationship with the American league began decades earlier, selling its products to several franchises from the 1950s onwards.
Rooted in culture and above all in sport, New Era is the benchmark when it comes to caps. Its designs, the quality of its products and its history have made it an unavoidable name for decades.
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