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Air Jordan 1 Mid
Other collections
AIR JORDAN 1 MID, BETWEEN HERITAGE AND EVOLUTION OF THE JUMPMAN
AIR JORDAN 1 MID: A STRONG HISTORY
A genuine symbol of hip-hop and sporting culture, the history of the Air Jordan 1 is as rich as that of the unavoidable Air Force 1. Backed by newcomers and long-standing enthusiasts alike, this pair is quite simply what you would call a “must-have”, one that crosses the trends. This sneaker with its retro look, born on the basketball courts, was created in 1985 by Peter Moore, the very famous designer also known as the creator of the Equipment range at Adidas. Built on an architecture and a design close to the Air Force 1, it is in fact the very first shoe to have been sold by the brand Air Jordan , co-created by Michael Jordan and Nike. Just as on the period model, we find the famous winged ball more commonly called the “Jordan Wings”, which served as a signature. In terms of performance, Nike's Air technology has been in the sole since 1985 to give maximum comfort and support as well as reinforced protection at the ankle. As an aside, the first version of this shoe, named Bred , was not allowed on the courts by the NBA. It did not meet the league's dress code. Michael Jordan therefore received a $5,000 fine for every appearance with the Air Jordan 1 High on his feet on court. Nike paid each of the fines and used that controversy to promote the model, which quickly became a trend.
A NIKE AIR JORDAN 1 MID MODEL FOR MEN AND WOMEN, REWORKED FOR LIFESTYLE
Far from sharing only its name with the Air Jordan 1 High , the Air Jordan 1 Mid draws directly on it. Offered to the public to give a different style while staying in line with the OG model, the Air Jordan 1 Mid takes up the same leather construction and the same design but has a lower build than its big sister, with a collar stopping at mid-ankle. Also a way for the brand with the Jumpman to widen its range, as is the case with the Air Jordan 1 Low, this mid-cut model turns out to be at once more attractive for some people and more practical depending on the pieces chosen to build an outfit that will match with everything, while keeping an inimitable retro look in step with the trends. It is therefore a success for Jordan, which has pulled off the bet of carrying all its history across different versions of the model, leaving a wide choice for Air Jordan 1 fans depending on their preferences, the seasons and their mood of the moment. The prices of the silhouette also remain very attractive, which is no small thing given how widespread the resale of rare trainers such as the Air Jordan 11 has become.
Designed for men and women alike, the unisex side of the retro model also stands out as one of the main reasons for its success. Enough to place this silhouette regularly at the heart of the trends.
NIKE INNOVATES WITH SPECIAL EDITIONS AND REMARKABLE COLOURWAYS
Since the subject of the wide choice offered by Jordan has come up, how could we not mention the multitude of colourways available? From rather restrained and discreet versions such as the Air Jordan 1 Mid Neutral Grey, the Air Jordan 1 Mid Black Gold or the Air Jordan 1 Mid Oxidized Green , to bolder and more colourful silhouettes, like the Air Jordan 1 Mid White Green and the Air Jordan 1 Mid Black Gym Red, the brand with the Jumpman thinks of everyone's tastes and keeps up with the trends.
This silhouette has also been quick to seize the codes of urban fashion to win the hearts of every generation, thanks to a few special editions and more than successful collaborations. There are ever more original reinterpretations, such as the Fearless pack and its very successful Air Jordan 1 Maison Château Rouge, but also the Air Jordan 1 Mid UNC , which takes up the colours of the University of North Carolina where Michael Jordan played. This emblematic Jordan Brand colourway would also be carried over to the very on-trend Air Jordan 4.
The brand with the Jumpman will no doubt carry on in that direction, impressing the sneaker community with new colourways and special editions, to be found in our collection of models available on Wethenew.
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