The origins of lifestyle
The word "lifestyle" carries a lot of sense. Used excessively today, its real meaning is in truth little known and very subjective. The current job of the word is taken from an advertisement by Ralph Lauren dating from 1970. Within this campaign, the American brand proposes to experiment, thanks to its clothes, the "lifestyle" of Gatsby the magnificent. The idea is to associate, thanks to the words, the sensory and symbolic values of a luxurious lifestyle with the brand's products. Following this communication stroke, the word lifestyle began to evoke luxury and a certain splendor. Regularly used in marketing in order to sell a part of dreams, its definition evolves to the rhythm of social developments. With a form of wealth, this term began to encompass in another way of living, other universes.
Inspirant and unifying lifestylesSociety evolves and with it the meaning of many words. The "lifestyle" has become the representation of various lifestyles, thus transcending its first use. It follows from an association of values and symbols. We can cite for example: Hermès which develops a luxurious, wild and Parisian lifestyle or the streetwear And its peri-urban, young and multicultural influence. Place, way of thought or even dress style, it embodies more than a simple idea, but a universe in perpetual mutation and complete. And for each mode or culture, there is a lifestyle. Creators and brands cultivate this ideology and transmit their codes to their fans. This is why artists/designers like Virgil Abloh with Off-White or Kanye West with Yeezy were able to establish their universes and become ambassadors of their own lifestyle.
From lifestyle to culture
One of the most influential and unifying lifestyles of recent years is unequivocal urban culture unequivocal. With everything it implies and its various influences, this lifestyle is embodied by personalities such as Pharrell Williams or Sean Wotherspoon. One of the most representative symbols of this lifestyle is the brand Supreme. Incarnation of the Vibe Est-Coast New York, the American brand first wanted to transmit this state of mind through its clothes. Growing, Supreme Then developed to produce other types of products allowing the dissemination of its universe, until it becomes one of the emblems of culture. Each collection outing is accompanied by its share of accessories. Like the American brand, many other labels and houses have registered in this approach, not hesitating to develop exceptional partnerships and collaborations like Nike And Off-White or Jordan And Travis Scott More recently for example.
Through this collection, Wethenew offers a selection of exclusive objects allowing neophytes and lovers to get into culture and develop their own lifestyle.
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