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AIR JORDAN 1, THE ICONIC SILHOUETTE OF THE JORDAN BRAND
THE AIR JORDAN 1, A MODEL WITH A RICH HISTORY
The Air Jordan 1 High… Perhaps the most iconic silhouette in history (with the exception of the Air Force 1).
A true symbol of hip-hop and sports culture, the story of Michael Jordan's iconic sneaker is matched only by its popularity. Loved by both enthusiasts and newcomers, the Air Jordan 1 is simply what we call a must-have. And its story doesn’t end there: the Jordan Brand has released its legendary pair in two versions that are now enjoying phenomenal success: the Air Jordan 1 Mid and the Air Jordan 1 Low! Wearable with any type of clothing, from skirts and dresses for women to slim or baggy pants for men, the Air Jordan 1 has been regularly reimagined over the years. A classic with many lives, from the Union Los Angeles boutique to Travis Scott, many major players in sneakers culture have had the chance to have their own signature version! Men, women: this shoe has won the hearts of every generation through iconic collections and collaborations. Originally designed for the NBA hardwood, the Air Jordan quickly embraced the codes of street culture to become a true fashion phenomenon. We keep seeing ever more striking reinterpretations of the retro sneaker from Nike.
A B-BALL SNEAKER AHEAD OF ITS TIME
The sneaker originated on basketball courts. Created in 1985 by Peter Moore, a very famous designer also known for being the creator of the Equipment line at Adidas, this pair is made of a architecture and a design close to the Air Force 1. In fact, it is the very first pair to have been released by the brand Air Jordan, co-created by Michael Jordan and Nike. Still far from the Jumpman logo, the vintage model still features the iconic winged ball, more commonly known as the "Jordan Wings," which served as its signature. In terms of performance, the Air technology Since 1985, the Nike team has been working on the sole to achieve maximum comfort and support as well as reinforced protection around the ankle. Released in 3 colorways, white, white and red, black and red, this pair appeared as a UFO with its leather upper and a look never seen before at the time.
THE HISTORY OF THE NIKE AIR JORDAN 1 MODEL WITH THE NBA
As an anecdote, the first red and black version called Bred of this silhouette was not allowed on the courts by the NBA. It did not comply with the league's dress code. Michael Jordan therefore received a $5,000 fine for each appearance with the Air Jordan 1 on his feet on the court. Nike paid each of the fines and used this controversy to promote the model. What is less known is that Michael Jordan took some time before accepting this version of his signature sneaker. He thought the chosen colors evoked those of the Devil... Leaving this bad first impression behind him, it was with the Air Jordan 1 that “his Airness” won the Rookie of the Year title, participated in his first Slam Jam contest, and gave his team one of the best seasons in its history!
AIR JORDAN 1: 3 ICONIC MODELSÈLES CULTES
Initially, the sneakers signatures by Jordan signed by Nike released in 1985 were available in High edition with iconic colorways such as Chicago, in the colors of Michael Jordan's team: the Chicago Bulls. Manufactured exclusively in South Korea, the Bred colorways, Black Toe, White/Black would follow the launch of the signature collection and would be worn by MJ himself during the 1985/1986 NBA season. At the same time, several sneakers in different colorways would be unveiled by Nike: the Royal Blue, the Shadow, the UNC and the Natural Grey, which would see an exclusive reissue in 2021. Although these colorways were not worn on the court, they became hugely successful thanks to various advertising campaigns and established themselves as true must-haves in sneakers culture. A Metallic Pack would be unveiled later and introduced the Air Jordan 1 Low to the public. In 2020, the Metallic collection would be revisited on the Air Jordan 4 from 1989. We will have to wait for the Early 2000s saw the arrival of retro editions that reintroduced the OG colorways in an all-new shape, the Air Jordan 1 Mid. It was quickly embraced by women and a younger, fashion-forward audience rather than just sportswear fans, allowing Jordan Brand to rejuvenate its customer base sneakers.
THE AIR JORDAN 1 AND ITS COLLABORATIONS
From the late 2000s, the Jumpman brand collaborated with several brands and entities in the culture. The first of these was none other than the Levi's brand in 2008. Ten years later, the famous denim brand unveiled the Air Jordan 4 Levi's, which became highly sought after by collectors. In 2014, the hype movement arrived. Hiroshi Fujiwara, creator of the brand Fragment Design, unveiled the Air Jordan, which would revolutionize the world of sneakers forever. Taking inspiration from the color-blocking of the Black Toe, the Japanese artist replaced the red heel tab with an electric blue, which became the signature of the artist's label. The hightop then gained unprecedented popularity and was seen on the feet of the most influential people in the culture, such as Kanye West. But it was his best friend, Virgil Abloh, who truly changed the game with the Air Jordan 1 High Off-White Chicago released in 2017 as part of the The Ten collection. A true tidal wave, the sneakers reimagined by the Chicago designer were the first to be released via raffle! A year later, in 2018, it was Union L.A, an iconic Los Angeles shop run by Chris Gibbs, that unveiled two stunning Air Jordan 1s, the Storm Blue and the Black Toe. After a collaboration with Spider-Man, the creative teams at Jordan teamed up with another close friend of Ye, the Texan artist Travis Scott on the famous Air Jordan 1 High Retro Travis Scott and its iconic reversed Swoosh, which would become the signature of the Flame from 2019. A low version followed its release. In 2020, Jordan Brand partnered with the French luxury brand Dior for two sneakers in special limited editions of 8,500 pairs worldwide. They feature Made In Italy craftsmanship with genuine Italian leather. Thanks to numerous collaborations, the Air Jordan 1 keeps reinventing itself over time and continues to appeal even to those outside the Jordan movement.
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