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Summer selection
OF THE SNEAKERS Specials for summer: NIKE DUNK HIGH AND LOW, AIR JORDAN 1 HIGH, MID...
The brands of streetwear And sportswear Articulate their collection around the seasons. A real marketing strategy, the largest sports equipment manufacturers revisit their classics. Thus, each season Nike And Adidas We offer variations in their summer colors models. We could see magnificent colorways on the range Dunk with for example a Dunk High Syracuse in intense color and a Dunk Low Se Easter to sweet nuances. Likewise when it comes to decline its number 1 model, the brand Jumpman does not lack imagination like the Air Jordan 1 Mid To My First Coach Mixing colors and textures. Whether it's the High, Mid, Low, The American franchise has offered it iterations with premium constructions and iconic colorways such as the Air Jordan 1 Retro High University Blue Representing the famous University of North Carolina.
Finally, textile brands share Summer special t-shirts in the image of Supreme or the capsule Nike X Cactus Plant Flea Market. Brands do not hesitate to let their creativity speak by relying on designers offering their own artistic legs through urban codes.
Comfortable and light shoes for men and women: Adidas YEEZY FOAM RNNR, YEEZY SLIDE, NIKE ELEMENT
Sports equipment manufacturers continue to innovate and reveal sneakers At design Extravagant and unparalleled comfort, ideal for being ready for summer.
Adidas told us about comfortable and light summer silhouettes through its worldly recognized ambassador Kanye West with in particular the Yeezy Foam RNNR Sand or even Yeezy Slide. Models very well received by the community sneakers since they present design innovative and futuristic.
Nike has also always been able to innovate in the market sneakers To remain the leader. Through silhouettes intended for running, the Swoosh brand manages to offer us comfortable lifestyle models. We can cite the Nike React element 97 which is adorned with a revisited sole and a transparent upper, perfect for summer. Like he usually does, Nike relied on strong collaborations to amplify the influence of its model as evidenced by its partnership with the luxury brand Undersonal. Likewise, Nike created the Zoom Fly A light aerodynamic shoe suited to the race offering incomparable comfort. Ideal for dry and hot times, this sneakers was reworked by the famous Chicago designer Virgil Alboh. So the founder of the house Off-White offered us 3 colors: pink, black And white in its universe universe.
Avant-garde collaborations: NIKE X SACAI, FRAGMENT DESIGN X TRAVIS SCOTT, Union the X JORDAN 4, YEEZY Gap, DUNK OFF WHITE
Sponsorships and collaborations with designers, sportsmen, rappers, models or celebrities. It almost became a habit: luxury brands are joining forces with sports equipment manufacturers to create sneakers. Models that sell at gold prices and often become cult. The goal is to give free rein to the ideas of the creators. For example the collaboration between Nike And Sacai created the event in the world of sneakers. Playing with the identity of the brand, the designer transposes the juxtaposition of the materials and the contrast of the reliefs on the silhouettes of Nike. And so it's the Blazer Low Sacai White Magma Orange And Gray Classic Green who have recently been honored by the designer Chitose Abe through perfect colors for the summer. Another great apparent wait for this summer: YEEZY x gap. This partnership, announced by Kanye West Himself relating to a period of 10 years, will start in the summer of 2021. It will offer "high and modern basics for men, women and children, at affordable prices". Kanye West satisfied her dream of always: talking to as many people as possible. Some products have already been shared by him, in the purest style YEEZY.
Between collaborations, pop-up blinds and capsules collections, brands redouble originality to surf the summer trend.
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