Kith
KITH: THE BIRTH OF AN EMPIRE
RONNIE FIEG: A FIGURE AT THE HEART OF THE CULTURE
As if destined to leave his mark on the streetwear culture he cares so much about, the iconic designer made his start at the age of 13. Through his uncle's footwear store, he discovered a world he would quickly influence: in the years that followed, the creative teams at Asics contacted him to rework the famous Gel Lyte III.
The years passed and his vision sharpened, with a turning point in 2011 : the creation of his own brand, named Kith. With a premium experience as the pillar of its strategy, the brand has grown to seven stores in the most influential cities in the United States: Los Angeles, New York, Miamiand more.
Offering a wide range of the most in-demand products on the market, such as Yeezy, Adidas, Nike or Jordan, the shop keeps pushing its experience further. The teams at Kith decided to work with the design studio Snarkitecture, one of the many projects of Daniel Arsham and Alex Mustonen. That collaboration would turn Kith into a genuinely exceptional place, with sneaker and streetwear culture at the centre of the concept. Entirely unique, the Kith stores now aim to be the ultimate experience for buying sneakers, streetwear and more.
COLLABORATIONS THAT KEEP MAKING THEIR MARK
Marked by collaborations with the most prestigious names on the market, Kith stands today as an unavoidable player in the sneakers and streetwearlandscape.
As something of a tradition, Ronnie Fieg's brand marks the recent opening of each new store with a collaboration around the legendary Air Force 1. Witness the Air Force 1 Low Kith Japan, the Air Force 1 Low Kith Paris and more recently the Air Force 1 Low Kith Hawaï, marking the arrival of Kith in Tokyo, Paris and Hawaii respectively.
The designer and his brand do not limit their collaborations with sneaker giants to store openings. Among those lucky enough to have worked with Ronnie Fieg's brand are New Balance, Aimé Leon Dore, Tommy Hilfiger, Nike, Adidas, BAPE, and many others. Determined to anchor Kith in the collective imagination, the collaborations are not limited to the sneaker world. Quite the opposite: Ronnie Fieg ventures well off the beaten path, working with brands such as Columbia, Levi's, Nike and Versace.
The strategy is clear: to become an unavoidable brand, credible and recognised across sneakers, streetwear and the premium segment alike.
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