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Kith
Kith: the birth of an empire
Ronnie Fieg: a character at the heart of culture
As a pre-designed to mark its imprint this culture streetwear Who is close to his heart, it was at the age of 13 that the iconic designer made his big debut. With the shop footwear of his uncle, he discovers an environment that he will quickly impact: the brand's creative teams Asics contact him in the following years to revisit the famous Gel Lyte III.
Years pass and his vision becomes clearer, with a turning point in 2011 : the creation of its own brand, baptized Kith. With its strategy as a high-end strategy, the brand is developing with 7 stores today in the most influential cities in the United States: Los Angeles, New York, Miami...
Offering a wide variety of the most requested products on the market as Yeezy, Adidas, Nike or Jordan, the shop pushes its experience always further. The teams of Kith decide to collaborate with the studio of design Snarkitecture, which is none other than one of the many projects Daniel Arsham And Alex Mustonen. This collaboration will allow Kith to become a real exceptional place, where cultures sneakers And streetwear appear in the center of the concept. Completely unique, the shops Kith are now intended as the ultimate experience on the purchase of sneakers, streetwear and other.
Ever more striking collaborations
Marked by collaborations with the most prestigious players on the market, Kith presents itself today as a key player in the landscape sneakers And streetwear.
Like a classic, the brand of Ronnie Fieg marks the recent opening of each of its new blinds of a collaboration around the legendary Air Force 1. This is evidenced by Air Force 1 Low Kith Japan, there Air Force 1 Low Kith Paris And more recently, the Air Force 1 Low Kith Hawaii, which signs respectively the establishment of Kith in Tokyo, Paris and Hawaii.
The creator and his brand are not limited to the opening of shops to collaborate with the giants of the sneakers. Among the privileged to have collaborated with the brand of Ronnie Fieg are: New Balance, Aimé Leon Dore, Tommy Hilfiger, Nike, Adidas, Bape, and many others ... Decided to anchor Kith in the collective imagination, collaborations do not concern only the world of sneakers. On the contrary, Ronnie Fieg goes far from the beaten track by collaborating in particular with brands like Columbia, Levis, Nike or Versace.
The strategy is clear: to become an essential, credible and recognized brand both in the landscape sneakers, streetwear and high -end.
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