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Jordan X Off-White
JORDAN X OFF-WHITE : A new interpretation of STREETWEAR
JORDAN BRAND : The story of an emblematic brand
Jordan : an iconic name for a mythical brand. If its name is known by everyone, its history is a little less. To find out more, you have to be interested in the man who is at the origin of his creation: Michael Jordan. Probably the best known athlete in the world, the one we call " His Airness "Is one of the most admired athletes in history, no doubt because of its incredible performances and its countless records. 1984 is the year that marks the start of the sponsorship contract binding the sports supplier Nike And Michael Jordan. For the little anecdote, after being refused at Converse, MJ in turn declines an offer fromAdidas To finally accept the contract with the Swoosh brand, promising him $ 2.5 million over 5 years, the creation of a dress line in his image and the payment of royalties for each article sold.
Today considered one of the brands of sneakers the most popular, Jordan Do not hesitate to decline its models by collaborating with other brands, artists or by offering special editions. We note for example the Air Jordan 1 Retro High Off-White Chicago "The Ten" in collaboration with Off-White or the Air Jordan 1 Retro High Spider-man "Origin Story", paying homage to the legendary Marvel hero. But also collaboration with the rapper Travis Scott revisiting the iconic Air Jordan 1, without forgetting the remarkable Air Jordan 1 Mid Fearless Maison Château Rouge Imagined by Youssouf Fofana, founder of the Maison Chateau Rouge label based in Paris.
OFF-WHITE : A soaring in the world of STREETWEAR
Virgil Abloh Created in 2013 the brand Off-White. But who is this man with multiple know-how? Virgil Abloh did not start in luxury. Indeed, he graduated in civilian architecture and engineering and therefore became an architect by training, before embarking on music as Dj. He also embarks on ready-to-wear, and begins by launching his first brand of clothing named Pyrex Before devoting yourself almost only to fashion. There added value ofOff-White ? The mixture of luxury asserted at streetwear tendency. The brand is inspired by the operating mode of the largest luxury houses by highlighting the exclusive aspect of its creations. Quickly placing itself as a reference in terms of fashion and carried by the largest American stars, Off-White Then multiplies collaborations without ever forgetting your universe. Thus, between partnerships with brands such as Nike, Ikea, Evian Or Levi's and artists like Asap Rocky, Jay Z or Kanye West, Virgil Abloh is even named by the big French house Louis Vuitton To the post of artistic director of men's collections. True personality of Fashion Sphere It is the symbol of the meeting of streetwear and haute couture.
JORDAN X OFF-WHITE : The art of sublimating the STREETWEAR
The two labels have already met three times in the past by revisiting the silhouette of the emblematic Air Jordan 1. Not counting on such a good path, Virgil Abloh decides to reinterpret the Air Jordan 5 in a gray and black color, inspired by the Air Jordan 5 Black Metallic, the first pair of sneakers that his parents offered him as a child. This new creation was imagined around the collection Jordan Chicago collaborators inspired by the colors of the metro lines of the city of Chicago and exit on the occasion of the All Star Weekend 2020. To accompany the Air Jordan 5 Off-White Black, a capsule collection made up of five pieces of streetwear was imagined in the colors of the pair of sneakers In order to agree perfectly with it. This is the first time that we discover a textile collection bringing together these two brands, the opportunity for the logos of the two brands to merge to give birth to a visual unpublished, that we find in a red color on all the parts of the line streetwear. The collection Jordan Chicago collaborators apparel consists of a jacket in woven nylon, of a hoodie hoodedly, of a tee, of a pants adjustable in nylon, as well as a combination Drivened, already available on Wethenew!
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