EVIAN
EVIAN X Virgil Abloh
EVIAN, The water that makes you feel young
The water EVIAN was appointed in 1789 by a marquis who had after drinking this source noticed positive effects on his health. So he will decide to privatize the source Saint Catherine to be able to sell it. It was sold for the first time in 1826. It was not until 1908 to see its packaging was declined in glass bottle, it was the beginning of the development of the water market in France. Shortly after, the group Bsn who became Danone Bought the source and intensifies the distribution of water in supermarkets. Now there are a multitude of packaging and flavors ranging from flavored waters to plastic bottles. But what makes this spring water popular is its original purity, from deep water tables. This water contains a unique mineral composition. It draws its source from a site located in the heart of Alps, which makes it so exceptional.
But its success planet Earth is partly based on a revolutionary communication campaign which has marked all generations by its music and its editing. We see in 2008 for the first time, "Baby Roller", a video featuring babies capable of making acrobatic figures in rollerblading thanks to water EVIAN. Viewed more than 112 million times, the video of babies practicing Break Dance in Central Park managed to strengthen the positioning of EVIAN With his target with a fun brand image, young and above all beneficial for health. In this dynamic the brand belonging to the Swiss group will call on the talent of the designer Virgil Abloh To rethink its glass bottles, making its water, a work of art.
Virgil Abloh, An artist above all
Virgil Abloh, architect by profession is a DJ, American designer worldwide known to have created the house Off-White based in Milan. It has a very atypical course but which has always been oriented in an artistic approach. After obtaining his mastery of architecture and civil engineering at Chigago, he began his career as a DJ. Little by little it is a network and will become the right arm of Kanye West famous label creator Yeezy. But being attracted by clothes and creativity, he will embark on his first adventure by rising Pyrex, his first clothing brand. It is from this moment that he will put all his energy in fashion. Then the career of the designer of Chicago will take a completely different turning point when creating his haute couture house, Off-White. Revolutionizing the approach of haute couture in combining streetwear And fashion, Virgil Abloh Lays his claw, his minimalist and innovative universe on the male and female locker room. His notoriety will not stop developing to the point that he will be appointed artistic director of the house's men's collections Louis Vuitton. With its unstructured dimension, it will revisit the sneakers iconic Oregon firm, Nike. Today, it has become an essential figure in the world of haute couture and basketball.
Unexpected collaboration: EVIAN X Virgil Abloh
The founder of the label Off-White Go to work on a limited product capsule collection. So he rework the design Packaging the glass water glass bottles. This collaboration will start with the release of a gourd in partnership with the brand SOMA. Thus 4 colors are born, light blue, navy blue, rose pale and rose dark. The particularity of this product lies in its noble and eco-responsible materials with a transparent recycled glass and a cap made from bamboo. The signature of the designer comes to bring the final touch to the registration "Make a Rainbow"In multicolored colors varying depending on the model. Then the artistic director of Louis Vuitton Attacked the 75cl glass bottles. He offers us two variants, a first wears bubbles with intense colors, being part of the dynamics of the project "One drop can make a rainbow». For the second, he offers us a variation of design Gourdes by affixing typography Rainbow. This collaboration marks the arrival of art in our daily products.
"We don't only see water, we see infinite possibilities and inspirations for everyone, for everyone" Virgil Abloh
Virgil Abloh is not ready to stop putting your claw on ever more original products like its last collaboration with Ikea.