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New Balance 327, A design Retro trend

New Balance 327 For men & woman: his conception and his inspiration

New Balance is founded in 1906 by William J.riley, a shoemaker of Boston which sets itself with the aim of helping people suffering from feet problems by developing Orthopedic sole which offered better support for the plantar vault. The brand became known internationally in the 1960s when it decided to integrate the market shoes running. Sneakers like the New Balance 990 and the New Balance 992 make the reputation of shoes New Balance and popularize through decades thanks to their quality and their comfort.

In 2020, the equipment supplier calls for Charlotte Lee, a British designer based in Manchester who has been working with the brand since 2014. During her creation process, the designer knew how to draw from the brand's archives and draw inspiration from models of the 1970s such as the New Balance 320 and the Super Comp. There New Balance 327 Takes up several details like the Midsole asymmetric, the TE-box in V as well as thestudded outsoles.

New Balance 327 Casablanca : An unexpected revelation

For the launch of the model, the brand at "NOT"Capper collaborates with the Parisian label Casablanca and presents the silhouette during the fall/winter 2020 parade of the Fashion Week from Paris. The luxury brand founded by Charaf Tajer reinvents the New Balance 327 by providing him with treatment retro-chic By taking up elements inspired by Tennis Clubs. The meticulous details of the silhouette are worthy of a haute couture house on iterations Green And Orange inspired by aesthetics Mediterranean, very dear to the Franco-Moroccan creator. Later, the two entities will continue their collaboration by offering us iterations Black, White, Red And Holly Green on the New Balance 327 but also on new models such as New Balance 237 and the XC-72.

New Balance 327 : The renewal of the team

There New Balance 327 is the first model specially designed to establish the new strategy of New Balance. It consists in reintroducing an archive model of the brand by associating with another entity, whether it is a brand, a designer or other label. This is particularly the case with New Balance 550 which is originally a model designin 1989 by Steven Smith who failed to conquer the basketball shoes market in the face of models like the Air Jordan 4. It was not until 2020 and Teddy Santis, creator of the store streetwear top of the line Aime Leon Dore To see the dazzling success in men and women in retro basketball. The very popular New Balance 2002R is also an archive model of 2010 that the equipment supplier decided to relaunch with the collaborations Peace Be the Journey and Water Be the Guide to Salehe Bembury from 2020. The following year, the brand of Boston Decides to associate with footwar Chinese designer Yue Wu to create the Refined Future collection more commonly called Protection Pack.

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