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Bape
A Bathing Ape®: the legend of Japanese streetwear
A meeting of Japanese heritage and urban innovation, the brand A Bathing Ape®, better known as BAPE, was founded in 1993 in Tokyo by the visionary creative Nigo.
It quickly rose to the rank of global icon thanks to its emblematic ape logo and its signature camo patterns, which cut across generations.
Through its powerful collections and its exclusive collaborations, the Japanese brand redefines the codes of urban fashion while putting Japanese culture in the spotlight.
In the beginning, a single shop in Harajuku. Today, BAPE has become an international benchmark, worn by hip-hop icons and by fashionistas the world over.
Its collections showcase strong pieces such as the logo T-shirts Baby Milo and its many cult collaborations: Kaws, Comme des Garçons, adidas, Marvel, and even Bayc recently.
The essential BAPE pieces to shop
The BAPE Shark Hoodie, with its full-length zip and its shark-head camo print, remains one of the most emblematic pieces in worldwide streetwear.
The Bape Stasneakers, inspired by the Air Force 1, win people over with their glossy finishes and their bold colourways.
BAPE is not just a label to wear: it is an attitude, a cultural statement, a uniform for fashion lovers who refuse to blend into the crowd.
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