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OF THE sneakers Limited to less than 300 €

THE sneakers, Enthusiast market AT Planetary market

In 2020 and more than ever before, sneakers constitute a booming full market weighing several billion euros in turnover. But this has not always been the case. The interest shown in this environment which is currently experiencing planetary influence was initially only a niche market which concerned above all more passionate about culture streetwear.

To understand the beginnings of the movement, you have to go back a little in time. A trend was born in the United States in the 90s, sneakers were able to export to sportsmen such as Michael Jordan but also rappers like the Wu tang clan, Nelly symbol of the classic of the street at Nike with the Air Force 1. Gathered around a real sharing, the sneakers addict found themselves during "camp out" in front of the stores of sneakers of their city. With each limited outing, the most determined fans could spend up to a week to get the pair of their dream. At that time, it was a fairly closed world, which is difficult to access by the neophytes of the sneakers.

Subsequently the arrival of digital completely redistributed the cards, thus opening the market to the greatest number. The industry sneakers then structured with retailers selected to which accounts authorized to sell brands such as Nike Or Adidas For example. Specialized media such as Camino TV Or Hypebeast have also appeared, retracing the news streetwear, fashion and sneakers. Consumers who do not evolve in this private sphere were able to acquire and quickly assimilate the codes of this market.

The request began to explode making sneakers limited by the Holy Grail to obtain. The market then balanced between enthusiasts who want to buy their pair at all costs to collect them and consumers attracted by the financial gains that they can draw from them. Simple passion for global business, sneakers are now accessible products whose rating of certain pairs can quickly fly away.

Collaborations sneakers The most expensive: Nike X Off-White, Chanel X Adidas, Nike X Travis Scott

In the past ten years, demand for sneakers has continued to increase revealing certain prices with very high resale. This is the case with several iconic collaborations between the brands of Sportwear and designers. Thus in 2017, we saw an emblematic collaboration between the label Off-White of Virgil Abloh And Nike see the day. Extremely limited, this collaboration revolves around 10 flagship models of the brand swoosh as well as more modern models. Chigaco designer has revisited Nike Air Max 97, Air Force 1, Air Jordan 1 and many classics Nike With a contemporary approach by destructuring the pairs's pairs.

These sneakers have completely matrix fans to the point of reaching prices with a frightening resale, like the Air Jordan 1 Off-White Chicago which borders on the 8000 euros on the most requested sizes. Likewise Adidas offered us one of the sneakers The most expensive in the world thanks to its partnership with the French house Chanel through its ambassador Pharrel Williams. There NMD Human Race Tr Chanel X Colette was sold at a store price of 1000 euros. Exit exclusively to the concept store Colette in Paris the pair now rates nearly 20,000 euros.

We can also talk about collaborations between Nike and the famous rapper of Houston Travis Scott. Real show man, There Flame proposed iconic collaborations on emblematic models such as the jordan 1 High or the Nike Air Force 1. Ultra limited, these sneakers are now sold at gold prices like the Air Jordan 1 Retro High Travis Scott "Cactus Jack" which reaches 2000 euros on certain sizes.

Finally, it is important to talk about the most expensive pair in the world. Created for the film return to the future, the Nike air Mag was able to conquer fans of sneakers. First shoe autolating In the world with a futuristic and avant-garde style, this pair is almost not found and now resells at more than 200,000 euros.

Fortunately, this is only part of the offer sneakers, reserved for luxury enthusiasts or ultra rare products. To suit all budgets, brands continue to diversify their range and offer more accessible models to give all consumers the chance to buy a sneakers Without breaking the bank!

OF THE sneakers Of quality without breaking the bank: Nike Air Force shadow, AIR JORDAN 1 MID, NEW BALANCE 327 ...

It’s truly Nike which has managed to diversify its offer by offering sneakers Very high quality lifestyle at reasonable prices. Thus, the swoosh has revisited its classic silhouette symbolizing the street through timeless ranges and design. In 2019 the first Nike Air Force 1 Shadow have seen the day.

On the basis of Air Force 1, the mark of Beaverton offers a sneakers to the duplicated elements, like the trend established by the collaboration in Nike And Sacai. Available in ultra varied colors, such as the version Pastel, Spruce or Pistachio Frost and its pastel nuances, this sneakers was able to conquer the heart of fans of sneakers thanks to a design original.

Likewise the must have this year is well on the side of the sports equipment supplier Nike with once again a Air Force 1 named Drop Type. This silhouette comes from the collection n.354 celebrating the mark of the brand at swoosh. This model takes up the unstructured and avant-garde codes of collaboration Nike X Off-White. Composed of leather, this sneakers dresses with a velcro strap and a coating Flywire technological which bring a technical touch to the model. Produced in ultra trendy colors as with the Black / Volt and the White OG, there Nike Air Force Drop 1 type has become the accessible pair to have in its collection.

Finally Adidas was able to find the perfect compromise between performance and lifestyle with its Ozweego and its futuristic lines. Brands do not hesitate to offer higher quantity quality models to ensure that all people carry sneakers who please them at their feet.

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