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Nike Skateboarding
NIKE SKATEBOARDING, OF SNEAKERS Icon performance
NIKE SKATEBOARDING, A pair of skateboarding above all
It was in 1997 that the giant in swoosh started to look at the world of skateboarding. The market was dominated by many specialized players such as Dc Or World. It made it very difficult to marke skateboarding, Nike Not being legitimate at all with the skateboarding community. It was in 2002 that the firm really decided to put a step in the world of skateboarding by creating its line Nike Sb And by offering us a first silhouette which without knowing how to go to become a classic of culture streetwear, there Nike Dunk Low. With a difficult launch, the SB range will gradually register as a reference in the world of skateboarding. Thanks to a selective selection centered on skateshops, and under the leadership of design redesigned by skaters like Danny Suppa And Reese Forbes; The brand at swoosh Finally confirms his position as a leader and his legitimacy. But the model that will stand out and impose itself as the model of sneakers hype of the 2000s is the Nike Dunk Low.
A legendary model: NIKE DUNK LOW
There Nike Dunk Who celebrated his 35th birthday in 2020, is far from having had a classic story. This legendary sneaker was not intended to tread the streets and grips of skateboards but rather the parquet floors of the Nba. Created in 1985, the Dunk was a great source of inspiration for the release of the Air Jordan 1. Eclipsed by the legendary model of Jordan, this silhouette will bounce back into a completely different sector, skateboarding.
It was in the 2000s that Nike Go see his model literally explode in everyone's eyes. Many skaters are adorned with this shoe and begins to wear it proudly. In an innovation approach, Nike will adapt to the constraints of this extreme discipline, by offering a more functional and comfortable variant. It was then that in 2002, the first Nike Sb Dunk Low see the day. Thanks to significant collaborations and influential ambassadors like the rapper Travis Scott, this sneaker was able to detach itself from its primary use to conquer the hearts of brand lovers with a comma.
Collaborations NIKE Iconic SB: OFF-WHITE, SUPREME, STUSSY
The brand from theOregon will go beyond the primary usefulness of its silhouette intended for performance to establish itself as the lifestyle and connected sneaker of the 2000s. Thanks to iconic collaborations around its flagship model. Nike Dunk Low, it sees its popularity extending worldwide. Among these collaborations we can recently cite the very successful Nike Dunk Low Off-White. The designer Virgil Abloh, current artistic director of the house's men's collections Louis Vuitton will completely rethink the shape of the pair. By taking up mythical colors with the Chicago, Or Pine Green, the founder of the house Off-White offers us a 3 -color pack. The particularity of the model rests in its technical approach with the addition of a color tightening cord infrared Throughout the pair. This collaboration has been broken instantly which testifies to the current love of the silhouette by fans of sneakers. We also saw a strong collaboration with the brand stewar worldwide famous, Supreme. On a base Nike Dunk Low, 3 colors have appeared. With a metallic, shiny colorway and mini colorway swoosh recalling that of Nike Air Max Jewel, this sneaker marks the merger of the performance approach with the lifestyle dimension.
There are also much older collaborations as with the Californian brand of Laguna Beach, Stussy. In 2005, Nike Skateboard develops the concept "Team Manager». This allows 5 brands to rework 5 models of shoes. Stussy focused on sliding sports like surfing and skateboarding therefore decides to create a unique colorway for the Nike Dunk Low. It is Robbie Jeffers The team leader Stussy of the time which will take care of the artistic management for this collaboration. He will then have an idea, represent ice cream scents. So we see the appearance Nike Dunk Low Stussy Cherry Composed of several colors symbolizing 3 classic fragrances: chocolate, vanilla and strawberry. And to top it all, we find a cherry affixed on the tongue as well as a waffle cone in the insole. This crazy concept upset fans of sneakers To the point of reaching today a resale price extravagant. Through his collaborations and iconic models such as Nike Sb Dunk Low Ben & Jerry's, the American giant has managed to make its sports silhouette an icon of culture.
DUNK SB: the skateboard version of the NIKE DUNK
There Nike Sb Dunk is very clear from its classic version created by Peter Moore In 1985 for men and women, with a view to supporting players from the basketball university teams and allow students to wear the emblematic colors of their clubs.
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