Nike Fear of God
nike Fear of God, Between sportwear and innovation
Fear of God, A brand, a man: Jerry Lorenzo
Fear of God, the cultural mixture of rock grunge and hip-hop. This brand is founded by Jerry Lorenzo In 2013. Son of a famous American and fervent believer baseball player, he was very quickly interested in fashion. Despite his lack of experience he sets up his brand and his own label: Feat of God.
Inspired by personalities like Kurt Cobain or Allen Iverson And influenced by his faith, Jerry produces models whose soul is in the curves. The brand works long silhouettes and oversized And plays on the superposition of light materials. The aspects of comfort and practicality of clothes are at the heart of the creations of Jerry Lorenzo. The brand becomes more and more popular thanks to the validation of many influential personalities such as Kanye West, Kendall Jenner or Justin Bieber. They will not hesitate to publicly cheer the artistic style and the products imagined by the American creator. With looks ranging from jeans as faded to acid, XXL denim jackets, and to flannel checkered shirts, the creator brings together hip-hop and grunge influences for a current and popular result.
The merger of sportwear and fashion
Jerry Lorenzo Bases on his childhood, his experiences to breathe his label and his vision of fashion into his label. He thus revolutionized the world of fashion by succeeding in creating a trend of " Sportwear luxury ”. Combine sport and fashion, a childhood memory that has followed him since the start of his ascent in the haute couture.
"When I was little ... in the 80s and when I finished high school in the 90s, unlike today, it was the famous athletes and professional athletes who dictated the way we wore our daily clothes" Jerry Lorenzo
The founder of the American label has always wanted to highlight the impact of sport and the fashion in everyday life. Fear of God is not only a brand is a way of thinking, it is to feel the style, to believe in your dreams and to feel good in your clothes. So we saw hoodies appear, t-shirts with wide cuts with great comfort recalling the clothes that the basketball players In the 90s.
The brand will also influence the popular renewal of concert merchandising with the clothes imagined for the "purpose tower" of Justin Bieber. Fear of God Then collaborates with different brands, ensuring its position of strong emerging brands in the fashion world. We can take the example of the collection with nike which includes a line of sneakers Ultra popular. Like Virgil Abloh And Off-White, Jerry Lorenzo and his brand have today become essential figures of fashion and streetwear !
A striking collaboration: nike Fear of God
Fear of God And nike offers us a revolutionary collaboration. With his first silhouette Air Fear of God Released at the end of 2018, Jerry Lorenzo takes a new look at the sneakers basketball from the brand to swoosh. But the strength of this collaboration is based in its creative dimension, Fear of God Do not rework a model, he innovates by inventing their own silhouette under the pen of Jerry Lorenzo.
"It is a shoe that should only be judged according to the emotion it arouses in a child who sees her for the first time, whatever it is" Jerry Lorenzo
This silhouette at design futuristic consists of a slipper base framed by a flexible structure made up of mesh And Tpu. The blue translucent part "Zoom"Inlaid on the sole brings a more technical approach to the pair. And for the final touch nothing beats a mini swoosh coming to recall the collaboration with nike. Available in several sober colors such as Sail, there Black Or LIGH bone, this sneaker was quickly adopted by fans of sneakers. We also saw a second version with a large swoosh who was born. To be part of a more lifestyle dimension, Fear of God will take out two less technical silhouettes with the air Skylon 2 and the Air Fear of God Raid. Likewise there is a collection of clothes recalling the inspiration of the label. With this collaboration Fear of God managed to amplify its influence, to the point of being part of the sustainable collaboration of the brand of theOregon.