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Nike Air Max Day
AIR MAX DAY, A DAY FULL OF HISTORY...
AT THE ORIGIN OF THE RANGE: TINKER HATFIELD
The model Air Max needs no introduction. This range, which has marked the history of the sneaker for good, goes back to the last century. In 1987, the designer Tinker Hatfield drew on the Centre Georges Pompidou to imagine a silhouette otherwise known as the Air Max 1. Besides this model, he is also behind the design of two Air Jordan, the AJ3 and the AJ4.
Why such enthusiasm around Mr Hatfield's favourite model, the Air Max 1? The main reason lies in the fact that the bubble sole technology, the Nike AIR technology, appeared for the first time on this model. Never seen before and entirely new for the time, this silhouette, which would become emblematic, has had several versions such as the “White/Varsity Red”. So Air Max Day plays an important role, because it is during this event that several versions of every kind of the model are unveiled.
New silhouettes have of course followed the Air Max 1, which remains, from a historical point of view, the benchmark of the growing range.
THE EVOLUTION OF THE AIR MAX RANGE
The aim of Nike is then clear: to keep improving the AIR technology present on its models while making it more visible. Beyond comfort and built-in technology, the watchword remains success, in this case success with the sneaker community. New models then came to widen the Air Max range.
- The Air Max 90, an improved version of the 1st edition, and today an icon.
- The Air Max 180, with its air bubble in direct contact with the ground.
- The Air Max 93 and its window wrapping around the heel.
- The Air Max 95, with the AIR technology at the front and the back of the shoe.
- The Air Max 97, also an emblematic model and the first to have an AIR bubble running across the whole sole.
- The Air Max Plus, or Requin, an updated version of the AM95, meeting with clear success in its reissues.
- The Air Max 360, with a sole made up entirely of air bubble.
- And finally, recent models such as the 720, fitted with AIR technology at the cutting edge of what exists today.
But the strength of the American giant lies in knowing how to move with the times. Nike will carry on with its research and its analysis, with the aim of standing constantly as the tutor of sneaker technologies. A bold bet, but a successful one across its whole Air Max range, which has become a classic, a safe bet of the sneaker world.
THE IMPORTANCE OF AIR MAX DAY
It all started on 26 March 1987, the date the Air Max 1 was released and which would later be celebrated as Air Max Day. A launch that left its mark as hoped, and that would confirm that the Air Max range is definitely the queen of the world of trainers. But beyond celebrating the birthday of the Air Max, this event is a real chance to put the range forward, by imagining reissues of the colourways, the silhouettes, the models, and to promote it more strongly, with physical launches and thanks to every kind of artist, place and activity. As an example, a showcase took place in a Citadium store, hosting Joke and Dinos Punchlinovic.
On top of that, the importance of an event such as Air Max Day is felt twice over with the very special addition of wording or illustrations placed on the releases concerned. For instance, you could quite rightly spot the “3.26” on the tongue of the Nike Air Max 1 Air Max Day, an exceptional and very limited iteration released for the occasion.
So over the years this date quickly became a historic day celebrating the Air Max range. This day is as symbolic as it is commercial, since it also lets the brand imagine some very special pairs. But what makes this day so unique above all is the enthusiasm of the community and of the thousands of enthusiasts who meet up every year.
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